Join the IRG Community

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A bi-weekly digest of inspiring and insightful stories, learnings, innovations and experiences from the CMOS and Growth leaders of the IRG community.

Inflation will separate the strong marketing companies from the weak

The IRG often talks about purpose as a crucial component of humanizing growth, but as inflation rises around the world, we recommend you to read Read more

The power of courage – on driving sustainability

Hanne Sondergaard, IRG Participant 2022, formerly Chief Marketing & Sustainability Officer, and now Chair of Operating Committee at Arla ..

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The power of positivity – on being grateful in pandemic times

Siew Ting Foo, IRG participant 2021 & CMO Greater Asia at HP, shares her insights on the power of positivity.

“Since the new ye..

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The power of daring and caring – on navigating the unpredictable future

Cindy Tervoort, IRG participant 2021, is the CEO of Beerwulf, the subscription-based e-commerce platform of Heineken.

"January ..

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What’s on the mind of CMOs - The Employee Experience (EX)

To understand what has the greatest potential to unlock growth in 2022 and how well-equipped marketers feel to take that on, the IRG ran ..

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