In today’s uncertain, rapidly fragmenting world, the enterprise is undergoing a dramatic transformation. For Marketers, who increasingly engage with and impact every part of that enterprise, it’s time for a new approach. As mexpectations about business and brand value creation shift at an unprecedented pace, we need a new strategy for understanding stakeholders, creating value and driving engagement.
To build this new approach, we are pleased to announce The M2030 Leadership Lab, an invite-only cohort for CMOs ready to step forward as leaders and to help define Marketing’s future.
The M2030 Leadership Lab comprises three sessions: in November, March, and June, with the content explicitly designed for the World’s most senior CMOs. Attendees will help interpret Marketing2030 study findings, co-develop the future of the function, and role-model the leadership characteristics required to win.
The IRG is offering this program in partnership with the Future of Marketing Initiative (FOMI) at the Oxford University Said Business School, Harvard Business Review, Spencer Stuart, Yale Program on Stakeholder Innovation and Management, Google, and the Marketing Society.
For more information about the Marketing2030 Study, please click here.
To read the Marketing2020 study-based HBR Article, please click here.
