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In today’s rapidly evolving world, stakeholder expectations about business and brand value creation are shifting at an unprecedented pace. In response, Marketing is undergoing a dramatic transformation.

The M2030 Leadership Lab CMOs help interpret Marketing2030 study findings, co-develop learning, and role-model the leadership characteristics required to win.

The M2030 Leadership Lab comprises three sessions: in November, March, and June, with the content explicitly designed for the World’s most senior CMOs.

The IRG is offering this program in partnership with the Future of Marketing Initiative (FOMI) at the Oxford University Said Business School, Harvard Business Review, Spencer Stuart, Yale Program on Stakeholder Innovation and Management, Google, and the Marketing Society.

For more information about the Marketing2030 Study, please click here.

To read the Marketing2020 study based HBR Article, please click here.

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M2030 Leadership Lab

M2030 Leadership Lab membership is by invitation only. All 25 members are global IRG100 alumni CMOs leading the industry forward.

Institute for Real Growth alumni are now the world’s largest community of CMOs focused on increasing personal, business, and societal impact by driving more Humanized Growth. For the complete list of IRG100 alumni, please see here.

Leadership Lab Role

Leadership Lab members will help shape, role-model, and amplify the M2030 recommendations.

The M2030 Leadership Lab role includes priority M2030 Study briefing sessions to understand, interpret, shape, and validate recommendations.

  • IRG-facilitated peer-to-peer and expert learning exchange
  • Vision interview on future strategy, structure, and capability
  • Joint work sessions with the Marketing2030 Challenger Board
  • Exclusive March 2026 New York City study results preview session.
  • Opportunity to pilot study recommendations, March-June 2026
  • Private June 2026 St. Paul de Vence pre-Cannes M2030 Summit.
  • An IRG-facilitated online M2030 briefing session for your team in Q3/Q4

M2030 Leadership Lab Sessions:

Session 1 – Online, November 18, 11.00 – 12:30 EST (Recorded)
  • Session 1 Contents
  • Leadership Lab program and member introductions.
  • Phase 1 findings: M2030 Growth Paradoxes.
  • Session recording will be available for members in other time zones.
Session 2 – New York City, March 10-11, 3 PM to 3 PM
  • Session 2 Contents
  • Joint discussion and dinner with M2030 Challenger Board
  • Phase 2 findings: Winning Strategies, Structures, & Capabilities
  • Recommendations development and pilot program selection
Session 3 – St. Paul de Vence, June 20-21
  • Session 3 Contents
  • Private IRG Strategy & Leadership Retreat
  • Phase 3 findings: Winning CMO Leadership Characteristics
  • Ambassadorship and Team Capability Planning
  • M2030 Launch event with 150 IRG CMOs and alumni

M2030 Leadership Lab members are asked to commit to attending all three sessions.

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Leadership Lab Faculty

M2030 Leadership Lab Profile

M2030 Leadership Lab members are marketers with 25+ years of experience who:

  • Believe CMOs can increase personal, business, and societal impact.
  • Directly influence the overall business strategy.
  • Own responsibility for Marketing performance and capability.
  • Understand the value of sparing with like-minded leaders worldwide.
  • Can commit to attending the three M2030 Leadership Lab sessions.

M2030 Leadership Lab Costs

The M2030 Leadership Lab membership is complimentary. Members are responsible for their own travel costs to New York City and St. Paul de Vence, as well as NYC hotel costs. As with all IRG programs, all content is independently curated and developed by the Institute for Real Growth.

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M2030 Leadership Lab Partners

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spencerstuart
harvard business
the-marketing-society
IRG
YALE School
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