September 17, 2026
IMC Conference
The world keeps shifting. Marketing must move with it. At Africa’s biggest marketing conference, we explore how change drives growth. When Shift Happens™, marketing performs.
October 06 - 08, 2026
IRG CMO Summit Istanbul
Join this exclusive annual IRG event, where 30 global and 30 local CMOs gather to review M2030 learning and discuss how to best increase personal, business, and societal impact.
October 13, 2026
Amsterdam, The Netherlands
WPPxIRG CMO Growth Chapter
Discover how to elevate the CMO's role and achieve impactful C-suite alignment. This session introduces practical stakeholder mapping techniques to analyze, define, and strengthen relationships with your C-suite colleagues.
October 19, 2026
ANA Masters of Marketing, CMO Roundtable
The Global CMO Growth Council was established in 2018 as a way for the global community of chief marketers to come together in unified leadership to transform marketing into a force for growth and a force for good.
November 04 - 04, 2026
Brandweek Istanbul
IRG Marketing2030 findings will be shared with over 4,000 Turkish marketers. Join for the biggest Marketing event of Turkey.
November 05, 2026
Sao Paolo M2030 Findings & Recommendations
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
November 12, 2026
Marketinglive!
Op MarketingLive! 2026 krijg je geen voorspellingen vanaf de zijlijn, maar scherpe inzichten van de mensen die het vak nu vormgeven: vanuit boardrooms, bureaus, wetenschap en de digitale voorhoede.
November 17, 2026
Brussels
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
November 24, 2026
Mexico City M2030 Findings & Recommendations
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
London M2030 Findings & Recommendations
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
Dubai M2030 Findings & Recommendations
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
Paris M2030 Findings & Recommendations
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
New York M2030 Findings & Recommendations
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
Chicago M2030 Findings & Recommendations
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
Miami M2030 Findings & Recommendations
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
February 01 - 03, 2027
San Antonio, TX
IAB ALM 27
The future of digital media is moving to San Antonio, TX from February 1-3, 2027. Join the brightest minds and boldest voices at the 2027 IAB Annual Leadership Meeting, where industry leaders, disruptors, and visionaries gather to shape the year ahead.
February 2027 – Sydney M2030 Findings & Recommendations
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
March 2027 – Jakarta M2030 Findings & Recommendations
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
March 2027- Singapore M2030 Findings & Recommendations
Join the IRG, our local M2030 partners, and senior Marketing peers for a review of the M2030 findings and recommendations and a discussion of the implications for increasing personal, business, and societal impact
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June 30, 2026
WPPxIRG CMO Growth Chapter
How to win in a polarized world? Launching Marketing2030. Fresh from the study launch at Cannes Lions, we're bringing Marketing2030 to Amsterdam with a Netherlands specific deep dive on CMO leadership and how drive sustained business growth in the coming decade.
June 20 - 22, 2026
Cannes Summit, 2026
Connect with peers, experts and best practices to drive more humanized growth. Through inspirational speakers, engaging workshops and small group sparring sessions. Open to IRG Community Members only.
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April 17 - 19, 2026
Turkey CMO Society
The CMO Future Business Symposium will bring together executives from Türkiye's most valuable brands for the fifth time
April 12 - 17, 2026
IRG Personal Leadership Retreat
Set in the vast and ancient landscapes of Cappadocia, Turkey, this retreat offers a rare pause. A space to step out of constant motion and into a more essential conversation with yourself, with others, and with life.
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March 27, 2026
Adformatie CMO Day 2026
March 12, 2026
NYC CMO Summit
Review and discuss the M2030 Phase 2 findings
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March 11 - 12, 2026
Marketing Leadership Lab
Marketers, who increasingly engage with and impact every part of that enterprise, it’s time for a new approach. As xpectations about business and brand value creation shift at an unprecedented pace, we need a new strategy for understanding stakeholders, creating value and driving engagement. To build this new approach, we are pleased to announce The M2030 Leadership Lab, an invite-only cohort for CMOs ready to step forward as leaders and to help define Marketing’s future.
March 01 - 03, 2026
Marketing OS
Join us for a special IRG Community gathering to review and discuss the M2030 Growth Paradoxes
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February 23 - 27, 2026
Kinnenet Panama
Join us for KinnerLat2026, the seventh Kinnernet Unconference taking place in Panamá, February 23–27. As customary, this is an off-the-record, invite-only, participant-driven event where all attendees are key and encouraged to share. This participation takes many forms: from group discussions and plenary Ignite presentations on passions & life experiences
February 10, 2026
WPPxIRG CMO Growth Chapter
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February 09 - 10, 2026
Virtuosi Leadership Forum
This closed-door forum convenes a highly curated group of 100+ leading CMOs and other senior executives to tackle the most urgent challenges and embrace the opportunities that disruption creates.
January 28, 2026
Oxford M2030 Briefing & Dinner
Join us for a special IRG Community gathering to review and discuss the M2030 Growth Paradoxes
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January 22, 2026
Davos M2030 Briefing Breakfast
Join us for a special IRG Community gathering to review and discuss the M2030 Growth Paradoxes
January 14, 2026
NYC M2030 Briefing & Dinner
Join us for a special IRG Community gathering to review and discuss the M2030 Growth Paradoxes
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January 29, 2025
Oxford, Said Business School. Bodleian Library – only for IRG100 Alumni.
Join the 2025 IRG100 cohort of senior Marketing leaders and reconnect with IRG alumni from the last five years to discuss what it takes to win and increase personal, business, and societal impact.
January 23, 2025
Davos, World Economic Forum
Join an intimate gathering of senior CMOs and CSOs to discuss how to build an effective partnership for driving more sustainable business growth and delivering the SDGs.
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January 16, 2025
IRG CMO Impact Summit
Join the IRG, Spencer Stuart, the ANA, the new 2025 IRG100 cohort, Tristate CMOs, and IRG alumni from the last five years to learn from fresh IRG insights and discuss practitioner best practices for increasing personal business and societal impact.
March 14, 2024
Japan
Join us as we share the findings of the IRG Impact Study. The world’s first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth. In this roundtable, we hone in on recommendations and best practices for the Japanese audience.
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March 11 - 13, 2024
India
Join us as we share the findings of the IRG Impact Study. The world’s first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth. In this roundtable, we hone in on recommendations and best practices for the Indian audience.
March 05, 2024
IAA World Congress
The ANA Global CMO Growth Council Summit. This forum provides opportunities for CMO delegates to incorporate best practices into their individual growth strategies and, importantly, to gain consensus on leaderhip initiatives that will strengthen the marketing ecosystem.
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February 27, 2024
Netherlands
Join us on February 27, at the WPP Campus in Amsterdam as we share and discuss the key Impact Study insights, learnings, and practical recommendations for driving more Humanized Growth in your organization. The study also highlights characteristics that C-suite leaders need to possess to lead their companies through this process.
January 17, 2024
IRG Impact Study Launch – Oxford
Join us for the official launch of the Impact Study; the world's first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth.
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January 10, 2024
IRG Impact Study Launch – New York
Join us for the official launch of the Impact Study; the world's first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth.
November 15, 2023
Marketing Society, Global Conference
Join the IRG at the Marketing Society for a day of enlightenment, mind-blowing, courageous, inspirational speakers that will make you think differently and feel proud to be a marketer.
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November 11 - 14, 2023
IRG x WPP Roundtable, AUZ
The Institute for Real Growth and WPP are co-hosting a roundtable to discuss the preview findings of the Impact Study. The world's first C-Suite study focused on capturing what it takes to win in the shift from shareholder to stakeholder growth.
November 06 - 10, 2023
Brand Week Istanbul
Join the IRG Foudner Frank van den Driest at Brand week Istanbul. The underlying theme this year is, “Rethink, Recreate, Rebuild.” The theme underscores our shared mission to delve into the trends that will shape our future
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October 24 - 27, 2023
ANA Masters of Marketing
The 2023 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.
October 17 - 20, 2023
Global Marketing Summit
The IRG will join the stage at the Global Marketing Summit to discuss this year’s theme: Sustainable Business / Sustainable World. As. The theme will be covered in five tracks; which are Leadership, Digital and Future, Brand, Creativity, and Sustainability.
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October 08 - 11, 2023
NACD Summit
NACD Summit is an annual event where the most influential minds in governance gather to advance board effectiveness. It’s an experience that celebrates opportunity and positive change in boardrooms, and the event attracts thousands of professionals globally.
October 01 - 03, 2023
Page Society Annual Conference
Hear from the IRG and other thought leaders at this year’s Page Society annual conference to learn how CCOs are leading across borders, breaking boundaries and creating sustainable value for their organizations and for themselves.
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June 12, 2023
ASI Feedback Session
We invite all experts contributing to the Achieving Stakeholder Impact (ASI) study, to join us and, for the first time, hear, discuss and build on the preliminary study findings. Spaces are limited to 25 per session.
April 21, 2023
IRG Open Sustainability – April 21
Join your peers from the IRG community to explore the topic of sustainability. In a year of ever-increasing global environmental concerns – from extreme weather to unprecedented losses to nature – the need for transformational change is more critical than ever. That is why every organization is investing in becoming more sustainable.
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October 20, 2022
IRG Open
Join us, as we discuss the topic: humanizing growth in times of inflation As consumers in many markets endure the worst cost of living crunch in decades, the spotlight is on brands and marketers to navigate pressures on pricing, portfolio management and advertising.
June 20, 2022
IRG Annual Cannes
Two-day IRG community experience full of humanized growth at the IRG campus in Cannes.
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May 27, 2022
Roundtable Oxford
(re)connect with your IRG100 peers and other CMOs to drive humanized growth
May 23, 2022
Roundtable Mumbai
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May 19, 2022
Roundtable Johannesburg
(re)connect with your IRG100 peers and other CMOs to drive humanized growth
April 25, 2022
Roundtable Sao Paulo
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April 12, 2022
Accelerating Digital Transformation
About accelerating the digital transformation and how to build evolving experiences.
March 21, 2022
Roundtable New York
(re)connect with your IRG100 peers and other CMOs to drive humanized growth
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March 20, 2022
IRG Regeneration Retreat Panama
An immersive retreat in the forests of Panama, to build personal and business regeneration plans.
February 17, 2022
The Purposeful Employee Experience
About the purposeful employee experience and the role of marketing and the CMO.
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February 15, 2022
Roundtable Amsterdam
(re)connect with your IRG100 peers and other CMOs to drive humanized growth
January 13, 2022
IRG Open
Growing from CMO to CEO
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March 06 – 9 AM EST
Generative AI: the biggest Risk, or the Opportunity of a Lifetime?!
Stephan Pretorious, Chief Digital Officer, WPP
This session is truly about getting ready for the future: a deep dive into the transformation required by CMOs and leadership resulting from the rise of GenAI. WPP’s CTO Stephan Pretorius & with Frank van den Driest will explore and discuss the opportunity that AI presents as an organizational silo-buster, and what this means for collaborative leadership in the future.
April 03 – 9 AM EST
Deep Personal Transformation Journeys
Roland Slot, Managing Partner. Aberkyn
Driving Humanized Growth is inextricably linked to personal values, passion and purpose, that is why the Ikigai sits at the core of the da Vinci Growth Leader model. Roland Slot, Founder of Aberkyn, McKinsey & Company’s leadership development branch, is passionate about raising the level of consciousness in business and emerging potential in leaders, teams and organisations, and will share insights and methods that he uses to help people transform their lives and careers.
May 01 – 9 AM EST
Acting Strategically: From CMO to Board
Chris Burggraeve, Founder, Vicomte & Greg Welch, Practice Leader, Spencer Stuart
The transition from CMO to Board is one that few marketers make successfully today. Research showed less than 2.6% of public board members have a marketing background. In this conversation, Chris Burggraeve & Greg Welch will demystify what it really takes to get into “The Room Where It Happens,” and discuss how to speak better finance, and understand how to drive influence at the board level.
May 29 – 9 AM EST
Collaborating and Influencing
Antonio Lucio, CMO at HP
In this session Antonio Lucio, CMO at HP and IRG alumnus, will share some of the most impactful learnings from his LEAP program (Leadership Empowerment Acceleration Project), a partnership between Yale, Aspen Institute and 5S Diversity. Become a more impactful and influential leader, understand and convey boardroom presence, and learn to collaborate more effectively from one of the masterminds of the marketing industry.