Humanized Growth in era of AI study
The Institute for Real Growth, in partnership with the Oxford Said Future of Marketing Initiative, Google, and the ANA CMO Growth Council, IRG launched The Humanized Growth in the era of AI (HGAI) study. The study explores AI's impact on Marketing and the role of the CMO as a change leader in helping Marketing and the broader business adopt AI to drive growth.
The study aims to identify new insights, early best practices, watchouts, and practical tales from the trenches for CMOs to learn from and emulate.
The findings will be published in June.
