Institute For Real Growth (IRG)

IRG100 Leadership Program

My time with the Institute for Real Growth reminded me how critical it is to keep replenishing your cup with connections, provocations, and external inspiration.

The IRG is truly about building a global community of practice. I found the Da Vinci Growth CMO model very useful for what is required of CMOs in this new era.

I loved the opportunity to access extremely well-curated content and speakers. It’s allowed me to reflect on how I can personally make an impact beyond sales and shares and has changed how will interpret my role going forward.

The best part about the program was the quality of my colleagues and presenters throughout this program. The level of discussions we had in the main group and the breakouts were outstanding.

The IRG100 provided a tremendous number of themes that have had a meaningful impact not just on myself but also on my team and our company

Thank you for creating the space to escape from the daily rush and to listen, open our perspectives, and have an opportunity to learn from other participants. It was an amazing experience.

In-Company

Humanized Growth
Inspiration Program

Arla, the European dairy multinational cooperative, worked with the IRG team to design and deliver the Arla “Inspiration Series” for 600 marketers worldwide. Ten monthly 90-minute online sessions cover the key IRG humanized growth building blocks for business and personal growth. The IRG team facilitated all sessions and arranged for inspiring thought and practice leaders to present in each session.

Vision for the
Marketing Function

Mondelez (house of brands with Oreo, Toblerone, Cadbury, Milka and many more)asked us to help define the vision and role of the marketing function in the context of the corporate purpose “Snacking made Right.” Through C-suite vision interviews, storytelling circles, and research, we helped the team build a transformation roadmap to embed the newly defined role for the marketing community to “get it”, “love it” and “live it.” The work included the development of a new global marketing capability program curriculum. The IRG also helped design and provided speakers for the “Growth Week Global Marketing Conference.

Humanized Growth
Corporate Strategy

The incoming CEO of WD-40, famous for its strong global brand and people culture (the “Tribe”), asked IRG to develop a tailored in-company transformation program for the top120 leaders of the company to define and implement new strategic thrusts and drive more humanized growth. IRG ran three cohorts of a dedicated WD-40 online and in-person IRG program that allowed cross-discipline teams to apply the IRG learning to the specific business opportunities and challenges of this highly successful global company.

Marketing Leadership Program

CMO, Quest The ANA CMO Program by the IRG is excellent. The content is rich and the program itself is well organized. I feel inspired with new tools to lead a human centred growth agenda across my organization.

Amazon Really enjoyed this CMO program. It was extremely beneficial and inspiring to spar with and hear from other senior marketers.

The program was immensely valuable in the content it provided that had real time application as well as the opportunity to work with a talented group of CMOs.

My highlight from the ANA CMO Program was the guest speakers and the many insights I’ll take away from them and the program.

Testimonials & Impact

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IRG100 Leadership Program