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IRG Marketing2030 NYC CMO Summit

In today’s rapidly evolving world, stakeholder expectations about business and brand value creation are shifting at an unprecedented pace. In response, the role of Marketing is transforming dramatically.

Marketing2030 convenes a broad collective of Marketing industry organizations and senior practitioners to identify the Marketing Strategy, Structure, and Capability required to win in the future.

Join us in New York City on March 12 to learn what over 200 CMO and Expert interviews have uncovered in best practices, approaches, and practical tales from the trenches.

The March 12 program will build on the Marketing2030 Growth Paradoxes published in December, 2025, and include:

  • Winning strategies for driving more Humanized Growth in the era of AI
  • The Role of the CMO in driving Business Growth
  • Guidelines for Da Vinci Marketing Leadership
  • Visual Thinking Strategies (VTS) Techniques

March 12 Agenda

8:00 9:00 1:00 Registration & Coffee
9:00 9:30 0:30 Welcome, Framing & Introductions
9:30 10:30 0:60 Session 1: Winning Strategies
10:30 11:00 0:30 Coffee Break
11:00 12:30 1:30 Session 2: Winning Capabilities
12:30 13:30 1:00 Lunch
13:30 14:30 1:00 Session 3: Winning Leadership
14:30 Next Steps and Invitation to join
15:00 Close

Speakers & Contributors

Ana Maria Leya

Chief Client Director
Ipsos

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Dabney Hailey

Founder & Principal
Hailey Group

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David Edelman

Executive Advisor
Edelman Advisory Services

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Dean Aragon

CEO
Shell Brands

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Deborah Koyama

Chief of Staff to the CEO, Strategy & Transformation Officer
Unilever

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Gian Martinez

Founder
Winnin

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Jennifer Reingold

Content and Engagement Leader
IRG

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Jill Cress

Chief Marketing and Experience Officer
HR Block

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Josh Spanier

Head of Thought Leadership
Google

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Marc de Swaan Arons

Founder
IRG

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Mariana Peneva

M2030 Lead
Institute for Real Growth

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Marissa Jarratt

Chief Marketing Sustainability Officer
7-Eleven

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Nick Primola

Group EVP, Head of Global CMO Growth Council
ANA

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Sophie Devonshire

CEO
The Marketing Society

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Tariq Hassan

CMO/CXO
Mc Donalds / PetCo

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IRG M2030 NYC Event Partners

Google
Google
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Winin logo
WPP logo
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