Join the IRG Community

Join the IRG Community

Recent press

Institute for Real Growth and Oxford Saïd FOMI Launch First Global CXO Study on Multistakeholder Impact.

What it takes to win in the shift from shareholder to stakeholder impact

The Achieving Multistakeholder Impact (AMI) study will identify winning multistakeholder growth strategies, how the impact is best measured and communicated, essential leadership attitudes and habits, and the role of brands and Marketing.

Read more

These 100 CMOs have been selected for the exclusive IRG100 leadership program of 2023

New York (January 10, 2023) - Today, the Institute for Real Growth (IRG) announced this year’s 'IRG100' - the 100 Chief Marketing Officers (CMOs) and other senior growth leaders selected for its flagship IRG100 Leadership Program. This year's 'IRG100' list includes leaders from all backgrounds and experiences, from over the world, and almost every industry.

Read more

CNBC India, Storyboard - Special Panel On Humanized Growth

Marc de Swaan Arons & Frank van den Driest sit down with Shibani Gharat, CNBC-TV18 to discuss how organizations can drive more Humanized Growth

Read more

How the IRG is helping companies realize their Ikigai

Founders of the WPP backed, Institute for Real Growth sit down with Neeta Nair to talk about how they are helping companies achieve ‘humanized growth’

Read more

ANA and IRG team up on new CMO Leadership Program

The ANA CMO Leadership Program by the IRG will connect participants with invaluable growth learning, benchmarking data, leading practitioners and experts, and industry best practices. Each quarter a new “cohort” of 30 to 50 chief marketers will participate, working individually, in small groups, and in plenary sessions to address new growth opportunities. The program will launch in April of this year.

Read more

Announcing the 100 CMOs and Growth Leaders joining the 2022 IRG Leadership Program

The Institute for Real Growth (IRG) today announced the 'IRG100' – the 100 Chief Marketing Officers (CMOs) and other senior growth leaders selected for its flagship IRG100 Leadership Program.

Read more

Redefining Growth for a Post-Pandemic World

Growth. Everyone’s talking about it. Everyone’s making plans for it. Every business expects its marketing function to deliver it. But does growth really mean the same thing as it did before the arrival of COVID-19?

Read more

BrandZ Top 30 most valuable Dutch Brands

WHILE ALL COMPANIES prioritize delivering top-line growth, it’s a focus on people that sets the leaders apart from the rest. IRG Founder, Frank van den Driest explains in this report.

Read more

New Research Defines 10 Building Blocks For Becoming A Great CMO

In a recent study conducted by Spencer Stuart and The Institute for Real Growth, ten capabilities were defined for modern CMOs in order to rise to an elite level.

Read more

Institute for Real Growth announces 'IRG100' selected participants for IRG CMO Leadership Program 2021

The IRG100 Leadership Program helps leaders drive more humanized growth by connecting them to peers, experts, and best practices. The program includes 20 online work sessions and concludes with the IRG summit in Cannes, June 2021.

Read more

Marketing: It's time to get back to humanity

Frank van den Driest, Founder, The Institute for Real Growth, discusses the five lessons he learned from this crisis and which he advises to keep in mind to stay still relevant.

Read more

The business world needs more Leonardo da Vincis

Growth-minded leaders at all levels of a company should adopt a learning growth mindset, just like the famous polymath

Read more

Ecommerce is only going to accelerate in the wake of the...

The quest for growth in this challenging environment will need fresh perspectives. Recent research conducted by WPP...

Read more

Institute for Real Growth announces 'IRG 100' selected...

The Institute for Real Growth (IRG) today announced the 'IRG 100' – the list of the 100 Chief Marketing Officers (CMOs)...

Read more

CMOS are in trouble - some lazy, some stuck. But there's hope...

Marc de Swaan Arons talks with Mi3 Executive Editor Paul McIntyre how marketing and its downstream industries from media...

Read more

How brands were born: A brief history of modern marketing

The "Mad Men" era of the 1960s was a Cambrian explosion of brands -- from cigarettes to soap -- that have come to define modern marketing. Understanding how those marketing campaigns began helps to explain why branded products are so ubiquitous today

Read more

More press

Why the rise of chief growth officers should sound...

Read more

The quest for growth

Read more

Marc de Swaan Arons talking real growth with...

Read more

Keeping it real: Industry giants...

Read more

Institute for Real Growth

Read more

New cross industry global program to drive...

Read more

Oxford said becomes first founding business...

Read more

Cross industry institute for real growth

Read more

Wpp launches institute for real growth

Read more

Wpp presente les resultats de son etude IRG...

Read more

Institute for Real Growth, A cross industry initiative...

Read more

New cross industry global program to drive...

Read more

Putting data at core with human insight...

Read more

Institute for Real Growth launched at wpp...

Read more

Wpp Co-founded new cross-indurstry global...

Read more