Recent press

BrandZ Top 30 most valuable Dutch Brands

WHILE ALL COMPANIES prioritize delivering top-line growth, it’s a focus on people that sets the leaders apart from the rest. IRG Founder, Frank van en Driest explaisn in this report.

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December 2020

New Research Defines 10 Building Blocks For Becoming A Great CMO

In a recent study conducted by Spencer Stuart and The Institute for Real Growth, ten capabilities were defined for modern CMOs in order to rise to an elite level.

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November 24, 2020

Institute for Real Growth announces 'IRG100' selected participants for IRG CMO Leadership Program 2021

The IRG100 Leadership Program helps leaders drive more humanized growth by connecting them to peers, experts, and best practices. The program includes 20 online work sessions and concludes with the IRG summit in Cannes, June 2021.

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November 19, 2020

Marketing: It's time to get back to humanity

Frank van den Driest, Founder, The Institute for Real Growth, discusses the five lessons he learned from this crisis and which he advises to keep in mind to stay still relevant.

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November 5, 2020

The business world needs more Leonardo da Vincis

Growth-minded leaders at all levels of a company should adopt a learning growth mindset, just like the famous polymath

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July 02, 2020

Ecommerce is only going to accelerate in the wake of the...

The quest for growth in this challenging environment will need fresh perspectives. Recent research conducted by WPP...

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April 08, 2020

Institute for Real Growth announces 'IRG 100' selected...

The Institute for Real Growth (IRG) today announced the 'IRG 100' – the list of the 100 Chief Marketing Officers (CMOs)...

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February 19, 2020

CMOS are in trouble - some lazy, some stuck. But there's hope...

Marc de Swaan Arons talks with Mi3 Executive Editor Paul McIntyre how marketing and its downstream industries from media...

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September 23, 2019

How brands were born: A brief history of modern marketing

The "Mad Men" era of the 1960s was a Cambrian explosion of brands -- from cigarettes to soap -- that have come to define modern marketing. Understanding how those marketing campaigns began helps to explain why branded products are so ubiquitous today

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OCTOBER 3, 2011

More press

Why the rise of chief growth officers should sound...

September 17, 2019

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The quest for growth

September 17, 2019

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Marc de Swaan Arons talking real growth with...

August 26, 2019

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Keeping it real: Industry giants...

May 1, 2019

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Institute for Real Growth

May 1 2019

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New cross industry global program to drive...

May 1 2019

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Oxford said becomes first founding business...

May 01 2019

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Cross industry institute for real growth

May 01 2019

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Wpp launches institute for real growth

MAY 02 2019

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Wpp presente les resultats de son etude IRG...

June 06, 2019

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Institute for Real Growth, A cross industry initiative...

Aug 26, 2019

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New cross industry global program to drive...

Aug 26, 2019

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Putting data at core with human insight...

Aug 26, 2019

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Institute for Real Growth launched at wpp...

Aug 26, 2019

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Wpp Co-founded new cross-indurstry global...

Aug 26, 2019

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