Join the IRG Community

Join the IRG Community

Registration is now open for the March 2025 ANA IRG Marketing Leadership Program developed specifically for experienced marketers with CMO potential.

The 12-week online program connects participants to leading CMOs, content experts, and peers from all industries to increase impact by driving more Humanized Growth.

Participants will build valuable new expert, practitioner, and peer connections, boost leadership capabilities, and drive new business growth through small group discussions, plenary sessions, and individual work on real business opportunities and challenges.

Register for the Marketing Leadership Program starting March 2025.

Program Focus

Leveraging the results of the IRG Growth Study, the program's three modules cover the WHY, WHAT, and HOW of overperforming growth organizations. Every participant develops practical personal leadership and business growth plans throughout the program. Each session includes an expert contribution, best practices, and peer-to-peer discussions. At the end of each module, there is sparring and reflection to help participants apply learning directly to their own reality

Program Highlights:
  • Characteristics of over-performing Marketing leaders and growth companies.
  • Impact of AI on Marketing leadership.
  • Da Vinci leadership - with Spencer Stuart
  • Business and personal leadership growth plan development
  • 1-1 sparring session with IRG100 Alumni
  • Invitation to IRG Cannes CMO Summit
Upon completion:
  • IRG Graduation Certificate
  • Continued peer-to-peer connections
  • IRG Alumni Community of 750+ senior leaders
  • IRG Marketing Thought Leadership articles
  • Continued access to ANA Lions CMO Growth Council meetings, IRG CMO summits, and global roundtables

Participants Profile

This program is designed for experienced Marketing leaders with CMO Potential (15+ years of experience) who aspire to:

  • Increase business influence and impact
  • Drive new - more humanized - business growth
  • Expand their professional network
  • Learn from the most experienced and successful Marketing practitioners
  • Take their business and personal leadership to the next level
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Program Participation Fee

  • For ANA members: $ 3.950
  • For non-members: $ 7.950

The fee includes the 12-week learning journey and access to the IRG platform and program resources for one year.

Example Program Contributors

Register for the Marketing Leadership Program starting March 2025.

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The ANA Growth Agenda

The CMO Growth Council was established by the ANA and Cannes Lions in June 2018 to build a roadmap for driving business growth through marketing. Led by Procter & Gamble Chief Brand Officer Marc Pritchard, the Council includes leading CMOs from top brands around the world.

As part of the ANA Global CMO Growth Council priorities, the Talent and Marketing Organization working team is partnering with the Institute for Real Growth (IRG) to provide this new blended learning program for busy Marketing and other senior growth leaders.

The Institute for Real Growth

The Institute for Real Growth (IRG) helps senior Marketing leaders increase impact by driving more Humanized Growth...

... by connecting you to peers, experts, and best practices..

... with Thought Leadership, Tailored Advisory & Support and Executive Leadership Programs.

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Program Testimonials

Register for the Marketing Leadership Program starting March 2025.