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Registration is now open for the March 2026 ANA IRG Marketing Leadership Program, open to experienced marketers with CMO potential.

The online program, which meets weekly for 1.5h over 9 weeks, connects participants to an incredible community of global CMOs, content experts, and peers from all industries. The goal of the Marketing Leadership Program is to increase impact by driving what we call Humanized Growth, long-term value creation for all stakeholders, e.g. customers, colleagues, communities and capital markets.

Participants will become better leaders by building new expert, practitioner, and peer connections, participating in small group discussions and plenary sessions, and completing individual work on real business opportunities and challenges.

Register for the Marketing Leadership Program starting March 2026.

Register Here

Our Focus

The three Modules of the Marketing Leadership Program, based on the results of the IRG Growth Study , address the WHY, WHAT, and HOW of overperforming growth organizations. Each session offers insights from an expert contributor, best practices, and peer-to-peer discussions. At the end of each module, participants will have an opportunity to reflect and test their learnings against their business realities. By the end of the program, every participant will have developed their own personal leadership and business growth plan.

Program Highlights:
  • Characteristics of over-performing Marketing leaders and growth companies.
  • Key findings from the IRG Humanized Growth in the era of AI study , presented in Cannes Lions 2025
  • Da Vinci leadership - with Spencer Stuart
  • Business and personal leadership growth plan development
  • Invitation to IRG Cannes CMO Summit
Upon completion:
  • IRG Graduation Certificate
  • Continued peer-to-peer connections
  • IRG Alumni Community of 850+ senior leaders
  • IRG Marketing Thought Leadership articles
  • Continued access to ANA Lions CMO Growth Council meetings, IRG CMO summits, and global roundtables

Who is Eligible?

This program is designed for experienced Marketing leaders with CMO Potential (15+ years of experience) who aspire to:

  • Increase business influence and impact
  • Drive new - more humanized - business growth
  • Expand their professional network
  • Learn from the most experienced and successful Marketing practitioners
  • Take their business and personal leadership to the next level
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Program Participation Fee

  • For ANA members: $ 3.950
  • For non-members: $ 7.950

The fee includes the 9-week learning journey and access to the IRG platform and program resources for one year.

Previous Contributors

Register for the Marketing Leadership Program starting March 2026.

Register Here
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The ANA Growth Agenda

The CMO Growth Council was established by the ANA and Cannes Lions in June 2018 to build a roadmap for driving business growth through marketing. Led by Procter & Gamble Chief Brand Officer Marc Pritchard, the Council includes leading CMOs from top brands around the world.

As part of the ANA Global CMO Growth Council priorities, the Talent and Marketing Organization working team is partnering with the Institute for Real Growth (IRG) to provide this new blended learning program for busy Marketing and other senior growth leaders.

The Institute for Real Growth

The Institute for Real Growth (IRG) helps senior Marketing leaders increase their personal, business, and societal impact

… by driving more Humanized Growth.

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Program Testimonials

IRG Partners

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Google
ipsos
TCS
Exetor
NYU
YALE School
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Register for the Marketing Leadership Program starting March 2026.

Register Here