Increasing Personal, Business and Societal Impact.
Located just 25 minutes from Nice Airport and the Cannes Festival, the IRG campus is nestled in the historic town of Saint Paul de Vence—a renowned hub for modern and contemporary art, once home to visionaries like Pablo Picasso. This inspiring setting will host the first two days of our summit, fostering creativity and learning. On Monday, we move the IRG Summit to Cannes for a celebration ceremony at WPP Beach on the Croisette, followed by a week of dynamic IRG and partner events at the Cannes Lions Festival of Creativity.
This year's summit again brings together participants and contributors from all IRG programs and includes inspirational speakers, engaging workshops and small group sparring sessions.
04.00 PM Check-in opens (welcome to arrive earlier)
06.00 PM Informal Welcome, Drinks & Dinner
Location: IRG Campus in St. Paul de Vence
08.30 AM Breakfast
10.00 AM Program Starts (for 2025 participants)
04.30 PM Program Ends - start leisure time
06.00 PM IRG Alumni Welcome drinks
06.30 PM Fireside Chat
07.00 PM Dinner
Location: IRG Campus in St. Paul de Vence
08.30 AM Breakfast
10.00 AM Playbook Panel Discussions
03:00 PM Humanized Growth in the Era of AI
04.00 PM Program Ends - start leisure time
06.00 PM Welcome VIP Guests & Sunset drink
06.30 PM Fireside chat: Purpose and Impact
07.30 PM IRG Dinner
21:00 PM Dancing Under the Stars
Location: IRG Campus in St. Paul de Vence
08.30 AM Breakfast
10.00 AM Morning Program Starts
12.00 PM Lunch
01.00 PM Leave Campus
02.00 PM Celebration Ceremony
04.00 PM Program End and Cannes Lions Festival of Creativity starts
Location : IRG Campus in St. Paul de Vence and WPP Beach in Cannes
Full three-day Summit with accommodations in a private apartment
- All food, beverages, and refreshments
- Transport to Cannes on Monday, June 16
- Closing ceremony at WPP Beach
Full three-day Summit with accommodations in a private bedroom, shared apartment with one other person
- All food, beverages, and refreshments
- Transport to Cannes on Monday, June 16
- Closing ceremony at WPP Beach
SOLD OUT
Full three-day Summit with accommodations in a private bedroom, shared apartment with two other people
- All food, beverages, and refreshments
- Transport to Cannes on Monday June 16
- Closing ceremony at WPP Beach
SOLD OUT
- All food, beverages, and refreshments
- Transport to Cannes on Monday, June 16
- Closing ceremony at WPP Beach
IRG Cannes Summit Grande Finale at the WPP Beach, Cannes Croisette
At Cannes Lions, the advertising and communications industry meets to see the world's best work. It’s where insights from iconic thought leaders, ideas from innovative companies, and inspiration from every corner of the creative marketing community come together. Expect a week of global networking, world-class learning, and benchmark-setting Awards – at the world's biggest celebration of history-making creativity.
As a graduating participant from the 2025 cohort, you are eligible for our IRG bundle rate on the Brand Marketer Pass for the festival. You get a 10% reduction for the Brand Marketer pass with the IRG bundle rate.
Click here for More information on the Lions Festival
Click here to register at the special IRG Participant Rate
Want to know what to expect? Enjoy this 2-minute wrap up of last year's Summit.
Address: Les Jardins d'Azur, 1167 Chem. de la Sine, 06140 Vence, France
Check-in opens 4 PM on Friday 13th June.
Airport: The nearest airport is Nice Côte d’Azur International Airport, which is just 20 minutes away.
Taxi: Blacklane offer seamless ground transport form the airport to the campus. Click here to book directly.
The South of France in June is typically very warm, and the sessions will take place outside, so comfort is key. There will be a party on Sunday night after dinner, so feel free to bring a shiny disco outfit. The IRG Campus has a swimming pool, don't forget your active wear & swimwear.
You may need a visa to enter France. Find out more about entry requirements here. If required, The IRG can assist with a 'letter of invitation' to support your application.
