Global Brand CEO Book
Today almost every marketer works on or competes against a global brand. Think about it; only ten years ago things were very different. The Global Brand CEO was the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience and having worked with the leaders of many of the world’s most successful global brands, the authors present a simple framework and practical tools that will help every global marketer unlock the value of global brands and prepare their organization for accelerated growth.