da Vinci Growth CMO

Leonardo da Vinci is considered the epitome of a ‘Renaissance man.’ He was whole-brain - both scientist and artist, and he was a humanist, celebrating humanity and its role in the natural environment. We predict that one of the lasting effects of the COVID-19 crisis will be that businesses in the ‘new normal’ will recognize the necessity and opportunity of creating value for all stakeholders: colleagues, customers, shareholders, and the world around them.
We believe that this more human-centric and multi-stakeholder orientation presents a unique opportunity for CMOs to step up and help their companies succeed. In this article, we offer a profile of the new ‘da Vinci Growth CMO’ and highlight how it improves upon the CMO role descriptions of the past.

The Business World Needs More Leonardo da Vincis

Leonardo da Vinci is considered the epitome of a ‘Renaissance man.’ He was whole-brain - both scientist and artist, and he was a humanist, celebrating humanity and its role in the natural environment. We predict that one of the lasting effects of the COVID-19 crisis will be that businesses in the ‘new normal’ will recognize the necessity and opportunity of creating value for all stakeholders: colleagues, customers, shareholders, and the world around them.
We believe that this more human-centric and multi-stakeholder orientation presents a unique opportunity for CMOs to step up and help their companies succeed. In this article, we offer a profile of the new ‘da Vinci Growth CMO’ and highlight how it improves upon the CMO role descriptions of the past.

Read the article as published by Fast Company