Da Vinci Growth CMO
The IRG has partnered with the world’s #1 CMO recruiter, Spencer Stuart, to define the winning CMO role for the future: a marketing leader that will help an organization successfully sail the unchartered post-COVID waters, win brand preference, and drive business growth. We call these leaders the Da Vinci Growth Leaders.
They understand that driving sustained business growth, and delivering superior shareholder returns, requires the organization to create value for ALL stakeholders – what we call Humanized Growth. And they, just like Da Vinci, have strong left-brain analytical skills to decode the world; excellent right-brain creative capabilities to tell inspiring stories; and empathy to connect and collaborate.