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IRG Impact Study

The Institute for Real Growth (IRG) and the Future of Marketing Initiative (FOMI) at the Oxford University Saïd Business School jointly led the first global study to identify best practices on the business pivot from shareholder primacy to value creation for all stakeholders - colleagues, customers, the community and investors.

The IRG Impact study is unprecedented in scope and builds on the expertise and experience of hundreds of global experts, academics and cross-functional C-suite practitioners to identify what business and leadership practices are required to drive more ‘Humanized Growth.’

The Impact Study was conducted in partnership with the National Association of Corporate Directors (NACD), Society for Human Resource Management (SHRM), Association of Chartered Certified Accountants (ACCA), and many business organizations. The full list of study partners is listed below and in the IRG Impact Study Press Release.

Study design & Scope

  • 475 C-Suite vision interviews
  • 120K social media posts AI Analysis
  • 750+ online survey respondents

Study Scope

  • 61 markets
  • 5 functional deep-dives:
    CEO, CFO, CCO, CMO, CHRO, Board members
  • 8 country deep-dives: US, UK, Netherlands, Turkey, China, India, France and Australia
  • Cross-industry insights for B2C and B2B

The Advisory Board

Colin Mayer

Oxford University

Jingye Chen

ATRenew Inc

How to drive sustained value creation for all stakeholders

The IRG Impact Study identifies five drivers that differentiate overperforming organizations from their counterparts. These five drivers provide a framework for understanding and implementing strategies to Humanize Growth: to create value for all stakeholders - consumers, colleagues, communities, and capital markets.

Key Study Insights

Overperforming organizations ground themselves by actively engaging with their stakeholders.





Overperforming companies approach stakeholder value creation as a business growth opportunity.





Overperforming organizations reimagine their future by taking a long-term focus.





IRG Impact Study Presentation Summary

The IRG Impact Study was launched early 2024 in New York and Oxford. Download the handout to get a summary and view the presentation's highlights. This summary includes winning Stakeholder value-creation strategies, key study findings, and essential leadership attitudes and behaviors.

unlock humanized

Unlock your Humanized Growth potential with IRG Advisory

IRG Advisory offers in-company support to help you drive more Humanized Growth through strategic sparring, leadership coaching, and team interventions.


IRG Impact Study Partners

The IRG Impact Study partners represent each function of the C-Suite landscape. They include: the National Association of Corporate Directors (NACD), the Society for Human Resource Management (SHRM), the Association of Chartered Certified Accountants (ACCA), FGS Global, the Arthur W. Page Society, the Association of National Advertisers (ANA), The Marketing Society, The B Team, Spencer Stuart, WARC, KennedyFitch, Mindshare, the Yale Program on Stakeholder Innovation and Management, and the Cheung Kong Graduate School of Business (CKGSB). 

Download Presentation Summary