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The Institute for Real Growth (IRG) and the Future of Marketing Initiative (FOMI) at the Oxford University Saïd Business School jointly led the first global study to identify best practices on the business pivot from shareholder primacy to value creation for all stakeholders - colleagues, customers, the community and investors.

The IRG Impact study is unprecedented in scope and builds on the expertise and experience of hundreds of global experts, academics and cross-functional C-suite practitioners to identify what business and leadership practices are required to drive more ‘Humanized Growth.’

Key Study Insights

Overperforming organizations ground themselves by actively engaging with their stakeholders.

9%

Underperformers

64%

Overperformers

Overperforming companies approach stakeholder value creation as a business growth opportunity.

50%

Underperformers

90%

Overperformers

Overperforming organizations reimagine their future by taking a long-term focus.

23%

Underperformers

70%

Overperformers

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