Insights2020, run in partnership with ESOMAR, The ARF, LinkedIn, Korn Ferry and Kantar, was the largest global initiative to deliver the strategic frameworks and practical guidelines to help Marketing and Insights & Analytics leaders drive customer-centric growth.
This research focused on:
- The role of Insights and Analytics in driving business strategy and growth
- Organizing the Insights and Analytics function - Structure and Processes
- Building the capability - equipping the function for success
- Emulating leadership competencies of over-performers.
We interviewed more than 325 business, marketing, and I & A leaders, and more than 10,000 practitioners. Sixty countries participated in the online Insights2020 survey. This research was boosted with online behavior analysis by LinkedIn, and crowd-sourcing led by Wharton. Insights2020 research builds on the findings of Marketing2020 which focused on helping global CMOs align marketing strategy, structure, and capability with business growth.