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Insights2020 Study

Insights2020, run in partnership with ESOMAR, The ARF, LinkedIn, Korn Ferry and Kantar, was the largest global initiative to deliver the strategic frameworks and practical guidelines to help Marketing and Insights & Analytics leaders drive customer-centric growth.

This research focused on:

  • The role of Insights and Analytics in driving business strategy and growth
  • Organizing the Insights and Analytics function - Structure and Processes
  • Building the capability - equipping the function for success
  • Emulating leadership competencies of over-performers.

We interviewed more than 325 business, marketing, and I & A leaders, and more than 10,000 practitioners. Sixty countries participated in the online Insights2020 survey. This research was boosted with online behavior analysis by LinkedIn, and crowd-sourcing led by Wharton. Insights2020 research builds on the findings of Marketing2020 which focused on helping global CMOs align marketing strategy, structure, and capability with business growth.

Driving Customer-Centric Growth

Insights 2020 is the largest global marketing and Insights leadership initiative focused on aligning Insights and Analytics strategy, structure and capability to drive business growth. For more information, please see the findings presentation videos, press coverage and white papers.

HBR: Building An Insights Engine

The September 2016 edition of Harvard Business Review features our “Building an Insights Engine” article that leverages the Insights2020 findings and describes how Unilever increased its customer-centricity. The article highlights operational and people characteristics that contribute to building a winning insights engine.

Download HBR article

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Insights2020 Presentations

Europe Presentation