Join the IRG Community

Join the IRG Community

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IRG kicks-off 2023 with 100 new participants

These 100 CMOs have been selected for the exclusive IRG100 leadership program of 2023. Together they will embark on a journey to drive humanized growth for their brands and businesses.

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About the IRG

The IRG helps CMOs and other growth leaders drive more humanized growth for their organizations. Growth that addresses the needs of Colleagues, Customers, Communities, and the Capital markets. We host senior leadership programs, events, and webinars around the world. Watch this video to find out more.

The Growth Opportunity

Companies today are seeking out a new kind of growth: the human kind. Growth that addresses the needs of colleagues, customers, communities and capital markets. We call this Humanized Growth. As a marketing leader, your ability to develop insights and value propositions perfectly positions you to help your business recognize their needs and to create value for all stakeholders.

The Institute for Real Growth operates as an independent and not-for-profit organization in partnership with:

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Google
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Optimize
Morning Consult
Exetor
Spencer Stuart
Oxford
NYU
Read about our Growth Study

IRG100 Leadership Program

The 6-month IRG100 Leadership Program helps CMOs and other senior growth leaders drive more humanized business and leadership growth. The blended learning program includes in-person summits, collective Zoom sessions, and 24/7 access to the online learning platform.

Learn more

IRG Insights: Curated Leadership Lessons

This video contains a selection of leadership lessons from five CEO’s and other growth leaders. These lessons are derived from longer conversations between the founders of the IRG and those leaders: Angela Ahrendts, Sanda Ojiambo, Lubomira Rochet, Lorraine Twohill and Halla Tómasdóttir.

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Humanizing Growth Series

Join our bi-weekly webinars as we’re joined by thought leaders from across the world discussing what it takes to drive more Humanized Growth

Find all conversations here

The Ikigai of Marketing

The Founders of the IRG share their perspective on the humanized growth opportunity and what businesses need from Marketing.

Download the Ikigai of Marketing
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Sustainable Marketing

Watch the IRG Contribution at the Oxford University Future of Marketing Symposium.

See how especially Marketing leaders have the opportunity to step up and drive more humanized business and personal leadership growth.