The IRG Advisory supports senior leaders land in-company humanized growth initiatives. All IRG support packages can be used as one-to-one support for yourself as a leader, to facilitate meetings with senior leaders or to embed humanized growth initiatives within the organization.
Please see some examples below of the Advisory initiatives completed over the last year.
Arla, the European dairy multinational cooperative, worked with the IRG team to design and deliver the Arla “Inspiration Series” for 600 marketers worldwide. Ten monthly 90-minute online sessions cover the key IRG humanized growth building blocks for business and personal growth. The IRG team facilitated all sessions and arranged for inspiring thought and practice leaders to present in each session.
Mondelez (house of brands with Oreo, Toblerone, Cadbury, Milka and many more)asked us to help define the vision and role of the marketing function in the context of the corporate purpose “Snacking made Right.” Through C-suite vision interviews, storytelling circles, and research, we helped the team build a transformation roadmap to embed the newly defined role for the marketing community to “get it”, “love it” and “live it.” The work included the development of a new global marketing capability program curriculum. The IRG also helped design and provided speakers for the “Growth Week Global Marketing Conference.
The incoming CEO of WD-40, famous for its strong global brand and people culture (the “Tribe”), asked IRG to develop a tailored in-company transformation program for the top120 leaders of the company to define and implement new strategic thrusts and drive more humanized growth. IRG ran three cohorts of a dedicated WD-40 online and in-person IRG program that allowed cross-discipline teams to apply the IRG learning to the specific business opportunities and challenges of this highly successful global company.
The IRG developed a strategic framework and decision tree on the interplay between brand portfolio strategy and sustainability. The plan defined the “borrows and builds” for all brands vis-à-vis the corporate sustainability programs and included concrete implementation guidelines.
If you want to find out more about support for your organization, please reach out to Mariana Peneva and Frank van den Driest