Join the IRG Community

Join the IRG Community

Program Overview

The global IRG Growth Study finds that overperforming companies drive a new kind of growth. Growth that addresses the needs of all stakeholders: Colleagues, Customers, Communities, and the Capital markets. At the IRG, we call this Humanized Growth.

As a Marketing and growth leader, your ability to develop insights and value propositions perfectly positions you to partner internally and help the business create value for all its stakeholders. The IRG100 executive leadership program connects you to peer Chief Marketing Officers, other senior growth leaders, and experts. The program offers invaluable benchmarking, growth insights, and best practices to develop a roadmap for more humanized growth for your business. The blended program includes in-person summits, collective Zoom sessions, individual sparring, and 24/7 access to our proprietary learning platform.

Meet your cohort in this three-day in-person kick-off covering the first module of the program.

  • New York Jan 14 – 16, 2025
  • Oxford     Jan 28 – 30, 2025

Bi-weekly Zoom sessions covering. Each session is offered twice to accommodate time zones and drive global connections and perspectives.

  • Session 1
    Morning EMEA / Afternoon APAC
  • Session 2
    Morning US / Afternoon EMEA
  • *All online content is also available on demand

The program ends with a three-day IRG100 CMO Summit in the south of France, ahead of the Lions Festival of Creativity.

  • IRG Summit |13 – 16 June, 2025

What to expect

Expert Content

Connect to expert content, thought leadership and world-class speakers


Benchmark your organization against the seven building blocks to identify key growth opportunities and challenges

Peer Interaction

Harness the wisdom of your 100 CMO colleagues for network & sparring

Business Growth

Help your organization drive multistakeholder growth

Personal Growth

Identify and develop your personal leadership goals

Action Plan

Walk away with an action-oriented Humanized Growth plan with KPIs for your organization

Curriculum & Roadmap

Using the IRG Growth Study research as a framework and with the help of IRG Faculty, Industry Experts and peer-to-peer sparring, you will learn the WHY, WHAT and HOW of driving more Humanized Growth. The reflective sessions at the end of each module will help you develop and walk away with a growth plan for your organization.

Participant Profile

This program is aimed at leaders who:

  • Want to drive multi-stakeholder growth for their organization
  • Are interested in connecting with like-minded leaders worldwide
  • Can commit to the full program, including in-person and Zoom meetings

Indicative profile

  • Over 13 years of experience in the field
  • CEO of a company with < $1B USD revenue
  • CMO of a company with $1-5 B USD revenue
  • CMO-1 of a company with > $5 B USD revenue
  • Leaders with similar experience in another function

Program Faculty

Discover more about our Program Faculty

Participation Sponsorship & Costs

The IRG100 Leadership Program is proudly sponsored by WPP, Google, Meta, and Tata Consultancy Services. The sponsorship covers all participation and program fees. However, participants are responsible for out-of-pocket expenses related to the two in-person events, which are estimated to be approximately $2,500 USD. This estimate does not include any additional costs for flights or other travel arrangements.

Why the IRG100 Leadership Program?

The sole purpose of the Institute for Real Growth is to help CMOS to drive more humanized growth by connecting them to peers, experts, and best practices. The IRG operates as a not-for-profit organization, meaning there is a no-sell approach throughout the program.

As well as connecting to world-class content and experts, the program gives you an opportunity to join a thriving community of like-minded peers experiencing the same challenges & successes in an open and trusted environment.

Alumni Testimonials

Registration for the 2025 program is now open. Successful candidates will be informed in September 2024.

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