Join the IRG Community

Join the IRG Community

Institute For Real Growth logo

Built on the findings of the 2024 IRG Impact Study, the IRG100 Leadership Program focuses on increasing CMO impact by partnering with the Board, CEO and C-Suite peers to better understand, engage, and create value for all business stakeholders—what we call Humanized Growth.

This program, running from January to June of 2025, offers CMOs new insights, a Humanized Growth framework, real-world examples, and practical playbooks for building more stakeholder value. IRG100 program strategies were developed with the Oxford Said Business School and industry organizations representing the Board, and the CEO, CFO, CHRO, CSO, and CIO functions.

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Program Focus

All IRG100 participants will develop practical business and personal leadership growth strategies and receive practical advice and sparring from the IRG team, experts, and peers. The blended program includes in-person summits, collective bi-weekly Zoom sessions, individual sparring, and 24/7 access to our proprietary learning platform. Throughout the program, participants create an action plan for applying the learnings in their organizations.

Meet your cohort in this three-day in-person kick-off covering the first module of the program.

  • New York Jan 14 – 16, 2025
  • Oxford     Jan 28 – 30, 2025

Bi-weekly Zoom sessions including plenary and intimate breakouts to drive connections.

  • 8 AM Eastern / 2 PM European / 6.30 PM India / 9 PM China
  • *all online content is also available on demand

The program ends with a three-day IRG100 CMO Summit in the south of France, ahead of the Lions Festival of Creativity.

  • IRG Summit |13 – 16 June, 2025

20-week Program Roadmap, starting January 2025

Program Highlights
  • 2024 Impact Study highlights and practical Insights
  • Engaging with C-Suite leaders in your organization
  • Humanized Growth in the age of AI
  • Da Vinci leadership – with Spencer Stuart
  • Business and personal leadership growth planning
  • Cannes IRG CMO Summit
Upon completion:
  • IRG100 Graduation Certificate
  • A plan of action to drive more impact
  • IRG Alumni Community of 750+ senior leaders
  • Ongoing networking and peer-to-peer sparring

Participants Profile

This program is for CMOs and CMO-1 level (20+ years experience) leaders who:

  • Want to have more impact on a personal, business, and societal level
  • Are a member of or frequently report to the organization’s Exco
  • Aspire to more directly influence the overall business strategy
  • Frequently collaborate with peers from other disciplines
  • Are responsible for the Marketing function performance and capability
  • Are interested in connecting with like-minded leaders worldwide
  • Can commit to the full program, including in-person and Zoom meetings

View previous participants

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Program Costs

The IRG100 Leadership Program is proudly sponsored by WPP, Google, Ipsos, and TCS. These partners cover all participation and program fees. Participants are responsible for their own travel and approximately $2K meal costs for the kick-off workshops in New York/Oxford.

Example Program Contributors

Discover more about our Program Speakers

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Partners

WPP logo
Google
ipsos
TCS
Exetor
Spencer Stuart
Ckgsb
YALE School
NYU

Why the IRG100 Leadership Program?

The Institute for Real Growth's sole purpose is to help CMOS drive more humanized growth by connecting them to peers, experts, and best practices. The IRG operates as a not-for-profit organization, meaning there is a no-sell approach throughout the program.

In addition to connecting to world-class content and experts, the program gives you an opportunity to join a thriving community of like-minded peers who are experiencing the same challenges and successes in an open and trusted environment.

Alumni Testimonials

View the full list of IRG100 alumni

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