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For more than six years, the IRG100 Leadership Program has brought together the world's leading CMOs and growth leaders to strengthen marketing's role in driving enterprise growth. Today, more than 1,000 CMOs and senior leaders from 63 countries form the global IRG community, helping shape the future of marketing through Marketing2030 and the Humanized Growth movement.

The 2027 IRG100 Leadership Program is a six-month leadership journey designed for CMOs who want to increase their personal, business, and societal impact. Built on the findings of the IRG Impact Study and Marketing2030, the programme brings together leading academics, business thinkers, and experienced practitioners to help CMOs strengthen partnerships across the Board and C-suite, create greater value for all stakeholders, and lead Humanized Growth in an increasingly complex world.

Developed in collaboration with Oxford Saïd Business School and leading organisations representing Board directors and the CEO, CFO, CHRO, CSO, and CIO communities, the curriculum combines cutting-edge research, practical frameworks, peer learning, and real-world application to equip marketing leaders for the future.

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Program Focus

All IRG100 participants will develop practical business and personal leadership growth strategies and receive practical advice and sparring from the IRG team, experts, and peers. The blended program includes in-person summits, collective bi-weekly Zoom sessions, individual sparring, and 24/7 access to our proprietary learning platform. Throughout the program, participants create an action plan for applying the learnings in their organizations.

IRG100 2027 runs from January to June 2027, combining two immersive in-person summits with bi-weekly virtual sessions and ongoing peer learning.

Meet your cohort in this three-day in-person kick-off covering the first module of the program.

  • New York Jan 12 – 14, 2027
  • Oxford-London Jan 26 - 28, 2027

Bi-weekly Zoom sessions including plenary and intimate breakouts to drive connections.

  • 8 AM Eastern / 2 PM European / 6.30 PM India / 9 PM China
  • *all online content is also available on demand

The program ends with a three-day IRG100 CMO Summit in the south of France, ahead of the Lions Festival of Creativity.

  • IRG Summit |18 - 21 June, 2027

Contributors

IRG100 program contributors include the CEO of the ANA and Unilever, the Chief Editor of Harvard Business Review, experts from Spencer Stuart, BCG and McKinsey, professors from Yale, Oxford, CKGSB and NYU, and CMOs from companies including P&G, Coca-Cola, Unilever, General Motors, Nissan, Google, Meta, PepsiCo and Mastercard, and many more.

Discover more about our Program Speakers

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Program Highlights
  • 2024 Impact Study and Marketing2030 Learning
  • Engaging C-Suite leaders across your organisation
  • Humanized Growth in the age of AI
  • Da Vinci Leadership, developed with Spencer Stuart
  • Personal and business leadership growth planning
  • Cannes IRG CMO Summit
Upon completion:
  • IRG100 Graduation Certificate
  • Humanized Growth Strategy development
  • Membership in the IRG Alumni Community of 1,000+ CMOs
  • Continued peer learning and networking opportunities
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Who Should Apply

Participants Profile

The program is designed for CMOs and CMO-1 level leaders with roughly 20 years of experience who:

  • Are members of, or report to, the Executive Committee;
  • Aspire to play a role in shaping business strategy;
  • Collaborate closely across the C-Suite; and
  • Can commit to the full program, including both in-person and virtual sessions.

View previous participants

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About IRG

The IRG operates as a not-for-profit and independent CMO leadership institute. Our programmes help increase personal, business and societal impact by driving more Humanized Growth. Over 1,000 CMOs and other senior leaders have completed the 12- and 22-week IRG programmes.

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Example Program Contributors

unlock humanized

Program Costs

The IRG100 Leadership Program is supported by WPP, Google, Ipsos and TCS, who cover all program development fees.
The IRG is fully independent, and IRG partners have no role in program content selection or speaking opportunities. IRG100 participation is free of charge, and participation is by invitation only. Participants are responsible for their own travel, accommodation and hospitality costs for the New York, London and St. Paul de Vence gatherings.

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Inspired by our Thought Leadership

IRG Growth Study

IRG Growth Study

IRG Impact Study

IRG Impact Study
Marketing2030

Marketing2030
CMO x CSO Playbook

CMO x CSO Playbook

View the full list of IRG100 alumni

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IRG by the Numbers

1,000+
CMOs in the IRG Community
63
Countries represented
240+
Humanized Growth initiatives launched

Want to experience IRG in person?

Join one of our events taking place around the world and connect with the global IRG community.

View Upcoming IRG Events