In today’s rapidly evolving world, stakeholder expectations about business and brand value creation are shifting at an unprecedented pace. In response, the role of Marketing is transforming dramatically.
The Institute for Real Growth and FOMI of Said Business School, University of Oxford, are leading Marketing2030. Marketing2030 will identify the Marketing strategy, structure, capability, and CMO leadership required to drive sustained business growth and win in the future.
Marketing2030 sets out to be more than a study. It convenes a unique collective of Marketing industry organizations and senior CMO practitioners with leading creative thinkers, data analysts, and technology pioneers.
The findings will be published in June 2026, with early insights and learnings shared continuously throughout the year.
