Marketing2030
In today’s rapidly evolving world, stakeholder expectations about business and brand value creation are shifting at an unprecedented pace. In response, the role of Marketing is transforming dramatically.
The Institute for Real Growth, in partnership with the Oxford Said Future of Marketing Initiative and Google, recently launched the Marketing2030 study(M2030). The study will identify the most significant shifts reshaping the business and Marketing world and exploring how these changes redefine the future role of Marketing. It will identify the marketing strategy, structure and capability required to drive sustained business growth and win in the future.
The findings will be published in June 2026.
