Dramatic technological developments, specifically AI, and recent geopolitical uncertainty have caused a fundamental, structural shift in how businesses operate.
The Institute for Real Growth (IRG), in partnership with the Future of Marketing Initiative (FOMI) at Oxford's Saïd Business School and over 25 marketing leadership organizations globally, is leading Marketing2030. Marketing2030 will deliver essential leadership learnings and practical takeaways. It focuses on identifying the Marketing strategy, structure, capability, and CMO leadership characteristics required to drive sustained business growth.
Marketing2030 sets out to be more than a study. It convenes a unique collective of Marketing industry organizations and senior CMO practitioners with leading creative thinkers, data analysts, and technology pioneers. All findings and recommendations are discussed, challenged, and validated with the Marketing2030 Leadership Lab - a group of 50 senior and influential Marketing industry leaders globally.
The final recommendations will be published in October, with early insights and learnings shared continuously throughout the year.
