Marketing2030: Driving more Humanized Growth
Defining the Marketing strategy, structure, capability, and leadership required to win, Marketing2030 is led by the Institute for Real Growth (IRG) in partnership with over 25 Marketing organizations and hundreds of CMOs globally.
The study identifies four Impact Areas where Marketing can step up as an Enterprise Growth Architect. The report gives examples, best practices and practical advice of CMOs from the IRG community who have delivered on the four Impact Areas.
Key Study Insights
Our business strategy defines both short-term and long-term targets.
We have a clearly defined strategy across all stakeholder groups.
Our business is fundamentally challenged by new technology, including AI.
About the study
1,000
interviews with CMOs and C-suite leaders
6,000
leadership podcasts, analyzed with AI
15
country deep dives
IRG Inspirator
Meet the IRG Inspirator, your AI-powered thinking partner for marketing and growth. Built on the insights from Marketing2030, all previous IRG studies and our thought leadership, it helps you explore ideas, challenge assumptions and find answers to your marketing and business questions.
Introduced by Tilly Norwood, the world’s first AI actress.
Published so far
The Countdown to Marketing2030
In the lead-up to the global launch of Marketing2030 in Istanbul, IRG founder Marc de Swaan Arons shared four perspectives from the study and what they mean in practice for today’s marketing leaders. All four are open to read.
Why Marketing2030?
The first of four pieces from Marc in the countdown to Marketing2030.
Six M2030 Growth Paradoxes
The second of four pieces from Marc in the countdown to Marketing2030.
Enterprise Growth: Beyond Marketing
The third of four pieces from Marc in the countdown to Marketing2030.
Why we do what we do, how we do it, and with whom
The fourth of four pieces from Marc in the countdown to Marketing2030.
Join us at one of the Global IRG Study Events
- New York
- Mexico City
- Cape Town
- São Paulo
- London
- Paris
- Amsterdam
- Istanbul
- Penang
- Mumbai
- Cannes
- Sydney
- Prague
- Stockholm
- Tokyo
- Shanghai
Marketing2030: By and for CMOs
Marketing2030 is built with the people shaping the future of the profession. Through the M2030 Leadership Lab, we brought together some of the world’s most successful CMOs and leading thinkers in an invite-only cohort. Together, they have interpreted the Marketing2030 findings, co-developed what they mean for the future of the function, and role-model the leadership required to win.
Partners of the IRG & Marketing2030
Industry Partners
Academic Partners
Publication Partners
