The Growth Opportunity

Companies today are seeking out a new kind of growth: the human kind. Growth that addresses the needs of shareholders, consumers, colleagues and the community - all your real stakeholders. We call this humanized growth. As a marketing leader, your connection to people – customers, colleagues and society– perfectly positions you to help your business recognize the needs of all these stakeholders and create value for them.

We launched the globe’s most comprehensive growth study ever to create a framework and provide actionable recommendations for aspiring growth leaders

The Approach

500+
vision views

Multiple cultures and disciplines Diverse levels of market development Unicorn and Fortune 500 companies

1,500+
respondents

73 Markets All functions, levels and industries

3000+
publications

Research from business publications, consultancies, academia and more. Consumer blogs, forums and conversations analysed by Discover AI.

3.5mm
LinkedIn users

Analysis of LinkedIn data from connections across employees.

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7 Building Blocks of Humanized Growth

Companies achieving humanized growth over-performance have embraced a new architecture.

Why

Humanized Growth

What

Evolving Experiences

How

Whole Brained

What

Multiple Models

How

Anticipative Organization

What

Abundant Markets

How

Open Culture

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