The role of the CMO in developing and delivering the strategy for driving more sustainable business growth is unclear. Marketing can help better understand, engage, and influence key stakeholders, but there are very few examples of effective CMO-CSO (Chief Sustainability Officer) collaboration, and there is no playbook for doing this well.
The Institute for Real Growth has partnered with leading Marketing and Sustainability organizations to develop this playbook and launch it in Rio the week before COP30.
The CMO Summit will convene 30 Global and 30 Brazilian CMOs, sustainability experts, and Marketing industry leaders to review and discuss the CMO-CSO Playbook recommendations, share practical best practices, and connect with peers ahead of COP30.
Delegates welcome dinner hosted by WPP at Hotel Fasano in Ipanema
Full-day Summit hosted by Coca Cola in Botafogo followed by drinks and dinner hosted by L’Oreal.
Community Project visit hosted by Akzo Nobel’s Coral brand, followed by Next Marketing Summit hosted by Coca Cola.
Contact: Monica Bernal
Experience and Operations Director
Email: monica@institueforrealgrowth.com
Phone/WhatsApp: +1 917 476 7114
