CMO-CSO Playbook
In 2024, the IRG Impact study, a global study in partnership with the Oxford Saïd Business School, found that CMOs at overperforming organizations have more effective C-suite relationships.
The IRG is developing a series of playbooks to provide CMOs with practical examples, guidelines, and recommendations for building winning partnerships in their C-suite, that drive value for all stakeholders.
This playbook explores the CSO-CMO relationship and contains practical advice on how CMOs can promote more sustainable marketing practices, support the CSO in their efforts to drive sustainability efforts, and engage and influence stakeholder groups to adopt more sustainable business practices.
This playbook will be one of the resources developed as a result of the CMO Think Lab, an initiative of the IRG and the UN Global Compact.
