Institute For Real Growth (IRG)

About the IRG

The IRG helps CMOs and other growth leaders drive more humanized growth for their organizations. Growth that addresses the needs of Colleagues, Customers, Communities, and the Capital markets. We host senior leadership programs, events, and webinars around the world. Watch this video to find out more.

JUST RELEASED:

Marketing2030 Phase Two Report

On May 3rd, the IRG released the Phase Two findings of Marketing2030, the global study on the future of Marketing. The report builds on the M2030 Phase One Report and focuses on what Boards and business leaders expect from Marketing. The Phase Two work included an extensive analysis of thousands of academic and business reports, investor calls, and leadership podcasts, as well as hundreds of in-depth IRG vision interviews with senior business leaders across all functions, globally. The Phase Two findings were stress-tested in frank and often challenging discussions with the fifty members of the Marketing2030 Leadership Lab, the most senior Marketing leaders and industry influencers globally, many of whom are IRG Alumns.

Phase Two: Enterprise Growth Architecture 2.0 Beyond Marketing

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Marketing2030 Phase One Report

On 1 December, the Institute for Real Growth (IRG) and the Future of Marketing Initiative (FOMI) at the Oxford University Saïd Business School released the first phase of Marketing2030, our global study on the future of marketing.

This first phase of three incorporates our meta-analysis on key stakeholder expectations facing businesses and brands.

Phase One: The Growth Paradoxes

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Registration Open - IRG100 Leadership Program, 2027

The 6-month IRG100 Leadership Program helps CMOs increase personal, business, and societal impact by driving more humanized business and leadership growth. The blended program includes in-person summits, collective Zoom sessions, and 24/7 access to the online learning platform. The next cohort of the executive leadership program starts in January 2027.

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The Growth Opportunity

Companies today are seeking out a new kind of growth: the human kind. Growth that addresses the needs of colleagues, customers, communities and capital markets. We call this Humanized Growth. As a marketing leader, your ability to develop insights and value propositions perfectly positions you to help your business recognize their needs and to create value for all stakeholders.

The Institute for Real Growth operates as an independent and not-for-profit organization in partnership with:

Read about our Growth Study

Humanizing Growth Series

Hear from global CEOs and thought leaders as they discuss what it takes to drive more Humanized Growth. Conversations include, CEO Pepsico, CEO & CMO Haleon, CEO United Nations and more.

Find all conversations here

The Institute for Real Growth (IRG) and the Future of Marketing Initiative (FOMI) at the Oxford University Saïd Business School jointly led the first global study to identify best practices on the business pivot from shareholder primacy to value creation for all stakeholders - colleagues, customers, the community and investors.