We inspire CMOs to increase their personal, business, and societal impact by driving more Humanized Growth
Marketing2030: Driving more Humanized Growth
Defining the Marketing strategy, structure, capability, and leadership required to win, Marketing2030 is led by the Institute for Real Growth (IRG) in partnership with over 25 Marketing organizations and hundreds of CMOs globally.
The study identifies four Impact Areas where Marketing can step up as an Enterprise Growth Architect. The report gives examples, best practices and practical advice of CMOs from the IRG community who have delivered on the four Impact Areas.
IRG Inspirator
Meet the IRG Inspirator, your AI-powered thinking partner for marketing and growth. Built on the insights from Marketing2030, all previous IRG studies and our thought leadership, it helps you explore ideas, challenge assumptions and find answers to your marketing and business questions.
Introduced by Tilly Norwood, the world’s first AI actress.
About the IRG
The IRG helps CMOs and other growth leaders drive more humanized growth for their organizations. Growth that addresses the needs of Colleagues, Customers, Communities, and the Capital markets. We host senior leadership programs, events, and webinars around the world. Watch this video to find out more.
Registration Open – IRG100 Leadership Program, 2027
The 6-month IRG100 Leadership Program helps CMOs increase personal, business, and societal impact by driving more humanized business and leadership growth. The blended program includes in-person summits, collective Zoom sessions, and 24/7 access to the online learning platform. The next cohort of the executive leadership program starts in January 2027.
The Growth Opportunity
Companies today are seeking out a new kind of growth: the human kind. Growth that addresses the needs of colleagues, customers, communities and capital markets. We call this Humanized Growth. As a marketing leader, your ability to develop insights and value propositions perfectly positions you to help your business recognize their needs and to create value for all stakeholders.
The Institute for Real Growth operates as an independent and not-for-profit organization in partnership with:
Humanizing Growth Series
Hear from global CEOs and thought leaders as they discuss what it takes to drive more Humanized Growth. Conversations include, CEO Pepsico, CEO & CMO Haleon, CEO United Nations and more.
The Institute for Real Growth (IRG) and the Future of Marketing Initiative (FOMI) at the Oxford University Saïd Business School jointly led the first global study to identify best practices on the business pivot from shareholder primacy to value creation for all stakeholders – colleagues, customers, the community and investors.