January 13, 2022
What’s distinctively different
In this interactive virtual session, we were joined by Greg Welch from Spencer Stuart and Christopher Pitt, CEO of First Direct and former IRG100 participant of 2020. As an executive search specialist, Greg outlined the steps that a CMO needs to follow to rise to the role of a CEO; whilst Christopher Pitt, offers insights, advice, and shared experiences on the journey.

“What CMOs need to learn is how to influence those beyond our span of control”
— Greg Welch
“It’s your name above the door and everything comes back to you ultimately.”
— Christopher Pitt
“CMOs need to grow their skills when it comes to corporate finance and managing investor relations”
— Christopher Pitt