October 20, 2022
As consumers in many markets endure the worst cost of living crunch in decades, the spotlight is on brands and marketers to navigate pressures on pricing, portfolio management and advertising. According to Chris Burggraeve (Former CMO of AB Inbev and now CEO and investor at Vicomte), marketers need purpose and pricing power in times of inflation, not one or the other. To convince financial stakeholders, marketers need to urgently upgrade their marketing effectiveness language. But how? The IRG & Chris Burggraeve welcome IRG Community members to this Q&A session to discuss this important and timely topic.
