February 17, 2022
The question is not if, but how
Today’s businesses and leaders are well aware of the engaging power of a noble purpose on employees. Nor would anyone disregard the magnetic force on potential hires and attracting young talent. The question is not if and why businesses need a purposeful employee experience, but how to build one. That is why this session is about how CMOs and other growth leaders can turnemployees into a creative engine of innovation and change that companies and societies urgently need.
“"People don’t just want to work for a company, they want to be part of a noble purpose"”
— Hubert Joly
