Published on: 30 November -0001
To understand what has the greatest potential to unlock growth in 2022 and how well-equipped marketers feel to take that on, the IRG ran a poll with its founding partner WPP. Much of what came back was as expected: digital transformation, omnichannel sales, metaverse, and a connected, smart customer experience. But what was surprising, was where Employee Experience (EX) came in the poll – second only to digital transformation and ahead of eight other potential growth drivers. In a world of brand activism, the great resignation, and hybrid working, EX is now sharply in the minds of CMOs. However, EX is the growth driver that the poll indicated CMOs feel least well equipped to tackle – only 50% feel equipped in any way.
WPP suggests three simple ways to make EX work as a multiplier, positively impacting business growth:
1) EX as a driver of talent retention and acquisition
2) EX as a driver of cultural change
3) EX as a driver of customer and brand experience
Read the full article here.
Inspired by Lindsay Pattison
Chief Client Officer, WPP | IRG Partner
