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A bi-weekly digest of inspiring and insightful stories, learnings, innovations and experiences from the CMOS and Growth leaders of the IRG community.

Five take-aways from a global sustainability marketer.

Unilever made a pledge to shift to 100% renewable or recycled carbon in all its home care product formulations by 2030. To get there, Unilever collaborates across the entire ecosystem and innovates for consumers without compromising on p..

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Flexitarians or vegetarians – what’s the strategic growth opportunity?

Many industries are being challenged by new players who offer more sustainable alternatives; think Oatly, Tesla, and Patagonia. Now, imag..

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Reflections from a marketing leader on IRGs Da Vinci Growth CMO Profile

In her most recent executive role, Zeynep Yalim Uzun led 14 brands and a team of 2000 across 150+ markets as Arcelik CMO. As an IRG parti..

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The reasons that should make you excited to be a marketer

IRG participant of 2020, Andrew Geoghegan recently shared his optimism about our beloved marketing industry. His column in the Marketing..

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How Unilever condemns the war in Ukraine as a brutal and senseless act by the Ru...

Recently, Ben & Jerry created lots of buzz when it stopped selling its products in occupied Palestinian territories. Last week, the brand..

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