Published on: 30 November -0001
IRG participant of 2020, Andrew Geoghegan recently shared his optimism about our beloved marketing industry. His column in the Marketing Week describes why marketing is fun and its functionality. Also, the article delves into the importance of looking outwards, being creative, establishing effective leadership and influence, and creating positive impact:
“Right now feels like the moment to forge ahead, and remind ourselves of the things in our sphere of control and what will motivate us. It’s a great moment to remind ourselves of all the exciting things marketing offers us.
It is about a more holistic job to be done in understanding the material impacts of your brand and business; how to reduce harm and create better foundations for all your stakeholders – consumers, customers, employees and communities. Marketers have a broad role to play in championing inclusion, fair wages and a transparent supply chain, and enabling consumers in turn to make considered choices and reduce their impact on the world.”
Inspired by Andrew Geoghegan, IRG participant of 2020 and Chief Marketing Transformation Officer at FMCG giant PZ Cussons.
