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A bi-weekly digest of inspiring and insightful stories, learnings, innovations and experiences from the CMOS and Growth leaders of the IRG community.

How-Pepsi’s-marketers-experiment-in-the- world-of-NFT’s

As a marketer, it’s important to immerse yourself in new technologies and emerging spaces. And as a brand, it’s critical to always keep that consumer experience at the forefront - especially when getting into something new. This is h..

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Needed: The Next Wave of Transformational Leaders

In a recent LinkedIn post, Kees Kruythoff, Chairman & CEO LIVEKINDLY Collective, shows what's on the mind of a true business leader. "Aft..

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How Bayer’s Intimate Healthcare Brand, Canesten, Bust Taboos with its Vagina A...

IRG100, 2021 participant Patricia Corsi’s efforts to amplify Bayer’s Consumer Health brand portfolio’s values have included several..

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Do we think deep enough about "Cultural Diversity"? Three learnings from Unesco ...

Beyond the expected call for more sustainable investing Fink highlights the crucial role of attracting talent. Enter diversity and inclus..

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On being nimble - what bold incumbents can learn from unicorns.

After spending 20+ years in the world of large corporations, Arun Sinha, IRG100 participant 2022, moved his career to grow start-ups, bot..

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