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Published on: 05 December 2022

How-Pepsi’s-marketers-experiment-in-the- world-of-NFT’s

As a marketer, it’s important to immerse yourself in new technologies and emerging spaces. And as a brand, it’s critical to always keep that consumer experience at the forefront - especially when getting into something new. This is how IRG100, 2022 participant Todd Kaplan - VP / Head of Marketing PepsiCo, reflects on navigating new territories.

“That is why we launched the first-ever Pepsi NFTs - The Pepsi Mic Drop Genesis Collection. We gave them out for FREE to consumers and used a waitlisting process to give everyone an equal chance to get one, ensuring a net-zero carbon footprint throughout the process. The initial results have been off the charts! The consumer demand has been incredible, with a full waitlist in less than 10 minutes, and they have already made their way to the secondary market, peaking as the #3 Top Collection on ALL of OpenSea during its first 24 hours! In its first week alone, Pepsi Mic Drops have already seen almost $6.8MM in secondary sales (with none of that going to Pepsi - as consumers keep 100% of the value)! Pretty awesome stuff - especially for a space that will only continue to grow in importance in the future. It’s just the beginning for Pepsi; they are just getting started.”

Inspired by Todd Kaplan - VP / Head of Marketing PepsiCo
IRG100 Participant 2022

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