Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Article
Humanized Growth, and the Programs Built to Teach It
An introduction to the Institute for Real Growth: what humanized growth means, the study behind it, and the three ways the institute puts it in front of growth
Talk
A Crisis of Confidence, and the Case for Marketing in Sustainable Growth
A keynote at Oxford's Future of Marketing Initiative arguing that marketing's loss of standing and the shift to multi-stakeholder growth are the same opportunity.
Report
Marketing Driving Sustainable Growth
A May 2022 session that answers the question of falling marketing influence with two centuries of economic history and a measured rise in CMO influence.
Interview
They Would Never Give Me the Money If It Didn’t Work
Philip Thomas on the five global marketers who quietly walked away from creativity and came back when sales slipped, the dip in the agency relationship that gets agencies
Study
Seven Building Blocks of Humanized Growth: The Johannesburg Roundtable
The Johannesburg roundtable deck, contrasting growth overperformers and underperformers across seven building blocks.
Interview
The Invisible Law, and a Pile of Trash in the Parking Lot
John Replogle on the unwritten law he says Friedman ignored, the two weeks Burt's Bees spent sorting its own garbage on a tarp, and the three things he
Interview
The Numbers Say Pay Attention. The Words Say to What.
Letty Cherry runs employee and culture communications for 190,000 people at Microsoft. Her account of the listening system, the manager layer where culture change stalls, and why an
Interview
Aggregating Stakeholders Who Pull in Different Directions
Ramon Laguarta defines the leadership job as converging conflicting stakeholder needs into one strategy, and describes moving PepsiCo's top markets to end-to-end local management.
Interview
Values Under Pressure: Heineken’s CEO on Russia, Stakeholders, and the Limits of Brand Activism
Dolf van den Brink explains the decision to stop selling the Heineken brand in Russia, why he ranks consumers, customers, and employees ahead of shareholders, and why he