Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Interview
Why Growth and Sustainability Are Not Opposites
Marc de Swaan Arons argues that growth is only in conflict with sustainability while it is defined for one stakeholder. Redefined across all of them, and measured on
Report
From a Seat at the Table to a Unifying Force
The marketing deep dive from the Achieving Sustained Value Creation study, arguing that marketing's influence is falling while the bar for the role keeps rising.
Framework
Reading the Stakeholder Debate with a Machine
The AI analysis plan for IRG's stakeholder impact study, and the questions it was built to answer.
Report
What the Stakeholder Impact Study Set Out to Test
The design document behind Achieving Stakeholder Impact: the business context, ten stated beliefs, and twenty-two hypotheses about what overperforming businesses do.
Report
The Question Is No Longer Why, It Is How
A corporate package built on the Achieving Stakeholder Impact study, answering the six how questions the C-suite asks about pivoting from shareholder primacy to stakeholder impact.
Report
Early Learnings on Achieving Multistakeholder Impact
A preliminary readout from IRG's stakeholder impact research, covering how business defines the problem, which interventions recur, and what systemic change would require.
Report
Achieving Stakeholder Impact
The study brochure for Achieving Stakeholder Impact, written for C-suite leaders who accept the stakeholder case and want to know how to do it.
Report
The Spaghetti Session: Two Days to Pull Six Workstreams Together
The welcome pack for the mid-point session of the Achieving Multistakeholder Impact study, where each research strand presented its preliminary learnings to all the others.
Press Release
A CXO Study on the Shift From Shareholder to Stakeholder
IRG and Oxford's Future of Marketing Initiative announce the Achieving Multistakeholder Impact study, its method, its advisory board, and the concern that drove them to run it now.