Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Interview
Does It All Add Up? A Litmus Test for Strategic Marketing, and Where Da Vinci Leaders Come From
In this excerpt, Marc de Swaan Arons accepts that many companies spread marketing's strategic work across other functions, and offers one test of whether that works.
Interview
How Marketing Lost the Room, and What Humanized Growth Asks It to Do Next
Marc de Swaan Arons traces marketing's loss of strategic influence to a decade of digital distraction, and sets out the multi-stakeholder growth evidence and the Da Vinci leader
Study
Who Contributed to Achieving Stakeholder Impact
The ASI study summary with its full contributor list, showing how far beyond marketing the study reached for its evidence.
Press Release
The First Global C-Suite Study on Stakeholder Impact
The speaker page material for the Achieving Stakeholder Impact study, carrying the study's announcement copy and its 2023 event calendar.
Framework
The Da Vinci Growth Leader: A Profile in Three Layers
IRG and Spencer Stuart map the leader of the future as a stack of personal purpose, attitudes, and behaviors, and set out what each of the six behaviors
Framework
The Da Vinci Growth Leader Profile: Five Attitudes and Five Behaviors
A leadership profile developed by the Institute for Real Growth with Spencer Stuart, setting purpose at the center and describing how a growth leader thinks and how a
Study
The CHRO’s Role in Sustained Stakeholder Value
The Impact Study findings recast for the chief human resources officer, with an accountability ladder running from supporter to creator.
Framework
Six Capabilities a Modern Marketing Function Owns
A working map of marketing's core areas of expertise, each paired with the classic frameworks it descends from.
Playbook
Seven Ways to Turn Interviews Into Content
An amplification plan for the Achieving Stakeholder Impact study, setting out seven content types drawn from the interview program and the sequence for building toward launch.