Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Report
The Seven Building Blocks of Growth, Presented in Panama
Frank van den Driest and Marc de Swaan Arons take the Star5 summit through IRG's growth study and the leadership profile it produced.
Interview
The Future CEOs Will Be the World’s Greatest CMOs
Angela Ahrendts on making investors watch a three-minute film before discussing the numbers, teaching 80,000 classes a week in Apple stores, and why marketers have to get out
Study
The Growth Study: Seven Building Blocks
The October 2021 presentation of the IRG Growth Study, contrasting revenue growth overperformers and underperformers across seven building blocks.
Talk
The Da Vinci Growth CMO: Ten Experiences and Five Attitudes
A presentation of the leadership profile IRG developed with Spencer Stuart, separating the experiences a company hires for from the attitudes every growth leader needs.
Article
Strategy Beyond Customers and Investors
A strategy article arguing that companies are social entities in an ecosystem of value exchange, with worked examples from suppliers, distributors and communities.
Interview
Marketing Is the Intelligence That Drives the Growth
Ramon Laguarta on aggregating conflicting stakeholder needs into one strategy, empowering twenty markets end to end, and why regenerative agriculture is a business risk question.
Interview
A Force for Good and a Force for Growth
Marc Pritchard on building purpose into the business rather than bolting it on, what a public setback taught him about listening, and why he fires himself every 18
Article
Humanizing Commerce
Commerce is at a crossroads between highly efficient technology and authentic human connection. The paper argues that growth overperformers combine both by making commerce personalized, pervasive, and purposeful.
Report
Humanizing Growth: The Study and the Programs Built on It
IRG's May 2021 overview deck, pairing the seven building blocks of humanized growth with the leadership programs that teach them.