Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Report
The Growth Study, Presented to a CHRO Forum
IRG takes chief HR officers through the Humanized Growth Study and the seven building blocks, with the over-performer and under-performer gaps on each one.
Study
Humanizing Growth, Put to CFOs
The 2022 CFO Forum version of the IRG study, running the seven building blocks of growth and the gaps between overperformers and underperformers on each.
Article
From Losing Influence to Taking Responsibility
The IRG founders argue that what the world now needs and what marketers can offer have converged, and that this is the function's Ikigai.
Article
Dear Growth Leader: The 2022 Founders’ Letter
The published letter from IRG's founders to the growth leaders starting the third IRG100 program, arguing that marketing's moment has arrived and that the case for it is
Report
The Seven Building Blocks of Growth, Presented in Panama
Frank van den Driest and Marc de Swaan Arons take the Star5 summit through IRG's growth study and the leadership profile it produced.
Interview
The Future CEOs Will Be the World’s Greatest CMOs
Angela Ahrendts on making investors watch a three-minute film before discussing the numbers, teaching 80,000 classes a week in Apple stores, and why marketers have to get out
Study
The Growth Study: Seven Building Blocks
The October 2021 presentation of the IRG Growth Study, contrasting revenue growth overperformers and underperformers across seven building blocks.
Talk
The Da Vinci Growth CMO: Ten Experiences and Five Attitudes
A presentation of the leadership profile IRG developed with Spencer Stuart, separating the experiences a company hires for from the attitudes every growth leader needs.
Article
Strategy Beyond Customers and Investors
A strategy article arguing that companies are social entities in an ecosystem of value exchange, with worked examples from suppliers, distributors and communities.