Publications

Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.

Interview

Eighty Percent of the Effort Goes Into Knowledge and Ability

Lubomira Rochet on why digital transformation is a people problem, what it took to move 52,000 colleagues, and why she refused to build a digital silo.

Playbook

Open Culture: Growth Through Experimentation

The session that treats culture as something you can rewrite, and hands participants the rituals, the blockers, and an experiment design template.

Report

Five Megatrends IRG Was Watching in March 2021

Regulation pushing stakeholder capitalism, the spread of subscriptions, pressure to break up big tech, the circular economy, and disintermediation in healthcare and education.

Playbook

Evolving Experiences, and How Adecco Rebuilt Its Own

The IRG100 session on ever-evolving experiences, with a worked case of what it took Adecco to find out what its customers actually go through.

Report

Attitudes Before Behaviors: Working on the Da Vinci CMO

The March 2021 session on the nine Da Vinci growth CMO attitudes, with a self-assessment and a coaching model to work the gap.

Framework

Doing Is Cheaper Than Planning: A Working Session on the Business Model Canvas

Maaike Doyer takes the IRG100 cohort through the business model canvas, using Dollar Shave Club as the case, and argues for discussing models more often and earlier.

Report

Abundant Markets: Growth Beyond Your Slice of the Pie

The IRG100 session that takes apart the idea that growth means taking share, and sets out how overperformers define their market instead.

Framework

Leading Humanized Growth as a Change Journey

The session that treats humanized growth as change management, works through the eight steps, and reminds participants that most change journeys fail.

Study

The Growth Study: Seven Building Blocks, and the Companies That Moved

A townhall presentation of the IRG Growth Study, contrasting the revenue growth of over and under performers and illustrating each of the seven building blocks with a company