Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Interview
Marketing Is the Intelligence That Drives the Growth
Ramon Laguarta on aggregating conflicting stakeholder needs into one strategy, empowering twenty markets end to end, and why regenerative agriculture is a business risk question.
Interview
A Force for Good and a Force for Growth
Marc Pritchard on building purpose into the business rather than bolting it on, what a public setback taught him about listening, and why he fires himself every 18
Article
Humanizing Commerce
Commerce is at a crossroads between highly efficient technology and authentic human connection. The paper argues that growth overperformers combine both by making commerce personalized, pervasive, and purposeful.
Report
Humanizing Growth: The Study and the Programs Built on It
IRG's May 2021 overview deck, pairing the seven building blocks of humanized growth with the leadership programs that teach them.
Interview
Eighty Percent of the Effort Goes Into Knowledge and Ability
Lubomira Rochet on why digital transformation is a people problem, what it took to move 52,000 colleagues, and why she refused to build a digital silo.
Playbook
Open Culture: Growth Through Experimentation
The session that treats culture as something you can rewrite, and hands participants the rituals, the blockers, and an experiment design template.
Report
Five Megatrends IRG Was Watching in March 2021
Regulation pushing stakeholder capitalism, the spread of subscriptions, pressure to break up big tech, the circular economy, and disintermediation in healthcare and education.
Playbook
Evolving Experiences, and How Adecco Rebuilt Its Own
The IRG100 session on ever-evolving experiences, with a worked case of what it took Adecco to find out what its customers actually go through.
Report
Attitudes Before Behaviors: Working on the Da Vinci CMO
The March 2021 session on the nine Da Vinci growth CMO attitudes, with a self-assessment and a coaching model to work the gap.