Publications

Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.

Interview

Deepak Chopra on Grief, Wellbeing and the Dinosaurs

Deepak Chopra talks to Marc de Swaan Arons about the stages a year of crisis put people through, why employee wellbeing completes the economic circle, and where he

Playbook

Decoding the World

An IRG100 session that tests what leaders think they know about the state of the world, then works through the tensions their growth plans have to survive.

Framework

Building an Anticipative Organization

The 2021 session on the shifts that turn an oil tanker into a flock of birds: structure, roles, meetings, and the leader's own behavior.

Study

The IRG Growth Study in Full: Seven Myths, Seven Blocks, Twenty-One Actions

The December 2020 source deck for the IRG Growth Study, with the evidence behind each building block and the concrete actions it asks a growth leader to take.

Study

Seven Building Blocks, Presented to Turkey and MENA

The December 2020 MMA presentation of the IRG growth study, with the fullest set of overperformer comparisons and a direct account of what had gone wrong for the

Study

Humanized Growth, and What the CMO Crisis Has to Do With It

The November 2020 presentation to First National Bank: the seven building blocks of growth, the evidence behind each, and a direct account of why the CMO role was

Interview

Purpose Has Been Found and Activated. It Has Not Been Measured.

Jim Stengel sets out purpose in three steps and says the industry has only done two of them. He traces the argument back through Jif, Pampers, and the

Interview

Growth on Four Dimensions: Mars Wrigley’s President on Mutuality, Penetration, and Staying the Course

Andrew Clarke sets out how a private, family-owned business defines growth across four measures, why staying the course beat every other behavior in its own study, and what

Interview

The Film Nobody Was Supposed to See: How Dove’s Positioning Got Through the Room

Sylvia Lagnado on the rough internal film of executives' own daughters, why she asks more people than is comfortable before deciding, and a founder who was glad a