Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Interview
Courage Comes From the Word for Heart, and Other Things That Are Misinterpreted
Paul Polman on the training program that came before the strategy, why he refuses the word courageous for his own decisions, and the answer he gives marketers who
Interview
One in Seven: A CFO on Rewriting the Contract With Your Shareholder
The Adecco Group's chief financial officer on taking finance away from its desk, why a budget is a guardrail and not a bible, and the recruitment statistic he
Interview
Grab Them by the Heart: How Real Beauty Got Approved
Silvia Lagnado on the film that changed an executive committee's mind, a company founded fifty years ago to make a difference, and what she thinks has and has
Interview
Jim Stengel on the Missing Third of Purpose
The former P&G global marketing officer argues that purpose has been found and activated but never measured, and that this is why the skeptics remain.
Interview
Antonio Lucio on Purpose, Platforms and the Diversity Playbook
The CMO of Facebook talks to Marc de Swaan Arons about stakeholder convergence, finding a company's founding purpose, and what he says marketers can actually control.
Interview
The Hungry Monster: Investing in Data Two Years Before It Pays
Oxford's professor of marketing on the questions a leader should ask a vendor, why a chat bot cannot be switched on, and the advertising algorithm that would quietly
Interview
Poets and Plumbers: The Search Consultant Who Named the Da Vinci CMO
Greg Welch has run more than six hundred senior searches. He describes what actually happens inside one, why the top five things on a CMO's list often do
Interview
I’d Love to See the Business Case for the Alternative
Keith Weed walks through ten years of the Unilever Sustainable Living Plan: how the strategy was built, how it was communicated to 90,000 people in person, and what
Report
What Marketing Leaders Said the Pandemic Reset
Poll results and discussion notes from a May 2020 session, recording where leaders thought their companies had become more human centric and what they expected to stick.