Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Report
IRG Marketing, Reviewed: What Worked, What Failed, What to Keep
A handover review of IRG's own marketing: the objectives and KPIs, the audience funnel, the channels rated for strength and cost, and one experiment that was stopped.
Article
Strategy Beyond Customers and Investors
A strategy article arguing that companies are social entities in an ecosystem of value exchange, with worked examples from suppliers, distributors and communities.
Playbook
How the Humanizing Growth Series Is Run: The Ramon Laguarta Briefing
The partner briefing for a Humanizing Growth Series session with Ramon Laguarta, setting out the format, the audience, and how each session is promoted.
Interview
Marketing Is the Intelligence That Drives the Growth
Ramon Laguarta on aggregating conflicting stakeholder needs into one strategy, empowering twenty markets end to end, and why regenerative agriculture is a business risk question.
Interview
A Force for Good and a Force for Growth
Marc Pritchard on building purpose into the business rather than bolting it on, what a public setback taught him about listening, and why he fires himself every 18
Framework
Unlocking the Power of Diversity: Lots of Talk, Little Change
A session on diversity and inclusion in marketing, with Antonio Lucio, reporting that female CMOs now outnumber male CMOs while racial representation has barely moved in three years.
Report
How the Humanizing Growth Series Is Run: The Lorraine Twohill Briefing
The briefing pack for a Humanizing Growth Series session with Lorraine Twohill, covering the conversation format, who attends, and how IRG and its guests promote it.
Article
Humanizing Commerce
Commerce is at a crossroads between highly efficient technology and authentic human connection. The paper argues that growth overperformers combine both by making commerce personalized, pervasive, and purposeful.
Report
Sixty Seconds to Pitch Your Problem, Thirty Minutes to Hack It
The May 2021 network and sparring session: peers work each other's organizational challenges, and the IRG1000 corporate program is set out in full.