Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Framework
The Attitudes of a da Vinci Growth CMO, and How to Assess Your Own
Nine attitudes IRG associates with growth leadership, each argued from Leonardo da Vinci's working habits, plus a self-assessment that plots current against required.
Study
The Growth Study: Seven Building Blocks, and the Companies That Moved
A townhall presentation of the IRG Growth Study, contrasting the revenue growth of over and under performers and illustrating each of the seven building blocks with a company
Framework
Sorting Thirty Values Down to Three
The IRG100 session on personal passion and purpose: a values sort, the Ikigai frame, and a check on whether a leader's own values line up with the organization's.
Study
Seven Building Blocks of Humanized Growth: The CMO Clinic
Results from the Real Growth Study, setting out the seven things that separate growth overperformers, and what the pandemic changed about which stakeholders companies pay attention to.
Article
From People Finding Products to Products Finding People
An argument that the choice in commerce is not between the human touch of the past and a frictionless technological future, with three dimensions of a humanized experience
Framework
Everyone Wants Top-Line Growth. The Difference Is What Else They Want
A session on humanized growth, with index data showing that underperformers skew to bottom-line profit while overperformers skew to impact on people, and a worked example of a
Report
Ever-Evolving Experiences and the Sea of Digital Sameness
A session on customer experience as a moving target, with a worked journey mapping example and the practices that keep experience from settling into sameness.
Interview
Deepak Chopra on Grief, Wellbeing and the Dinosaurs
Deepak Chopra talks to Marc de Swaan Arons about the stages a year of crisis put people through, why employee wellbeing completes the economic circle, and where he
Playbook
Decoding the World
An IRG100 session that tests what leaders think they know about the state of the world, then works through the tensions their growth plans have to survive.