Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Framework
Doing Is Cheaper Than Planning: A Working Session on the Business Model Canvas
Maaike Doyer takes the IRG100 cohort through the business model canvas, using Dollar Shave Club as the case, and argues for discussing models more often and earlier.
Report
Abundant Markets: Growth Beyond Your Slice of the Pie
The IRG100 session that takes apart the idea that growth means taking share, and sets out how overperformers define their market instead.
Framework
Leading Humanized Growth as a Change Journey
The session that treats humanized growth as change management, works through the eight steps, and reminds participants that most change journeys fail.
Study
The Growth Study: Seven Building Blocks, and the Companies That Moved
A townhall presentation of the IRG Growth Study, contrasting the revenue growth of over and under performers and illustrating each of the seven building blocks with a company
Framework
Sorting Thirty Values Down to Three
The IRG100 session on personal passion and purpose: a values sort, the Ikigai frame, and a check on whether a leader's own values line up with the organization's.
Study
Seven Building Blocks of Humanized Growth: The CMO Clinic
Results from the Real Growth Study, setting out the seven things that separate growth overperformers, and what the pandemic changed about which stakeholders companies pay attention to.
Article
From People Finding Products to Products Finding People
An argument that the choice in commerce is not between the human touch of the past and a frictionless technological future, with three dimensions of a humanized experience
Framework
Everyone Wants Top-Line Growth. The Difference Is What Else They Want
A session on humanized growth, with index data showing that underperformers skew to bottom-line profit while overperformers skew to impact on people, and a worked example of a
Report
Ever-Evolving Experiences and the Sea of Digital Sameness
A session on customer experience as a moving target, with a worked journey mapping example and the practices that keep experience from settling into sameness.