Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Interview
Enough Value for Everyone: A Growth Definition Built for the BBC
Kerris Bright sets out five habits that have carried her through five chief marketing roles, and a definition of growth for an organization that has to serve the
Interview
Efficiency Is Not Cost Cutting, and Four Reasons a Company Is Not Creative
A chief executive who came up through marketing and a global capability lead describe how a cost-disciplined company learned to be creative, and what leadership looked like in
Press Release
The ANA and IRG Build a Twelve Week Program for CMOs
A February 2022 announcement of a quarterly cohort program that puts thirty to fifty chief marketers through twelve weeks of learning built on the IRG Growth Study.
Report
Three Masterclasses and the Questions Behind the Impact Study
Promotional material for the 2022 IRG Masterclass series and for the launch of the IRG Impact Study, written around the questions each session set out to answer.
Article
Why Multistakeholder Strategy Uses Different Math
Shareholder capitalism lets strong results in one area cancel out weakness elsewhere. The authors argue that in a multistakeholder system the weakest performance sets the ceiling.
Article
The Ikigai of Marketing: The 2022 Perspective
IRG's founders argue that what the world now needs from business is exactly what marketers are trained to do, and that this is the moment to take responsibility
Report
The Growth Study, Presented to a CHRO Forum
IRG takes chief HR officers through the Humanized Growth Study and the seven building blocks, with the over-performer and under-performer gaps on each one.
Report
Intangible Value and Why European and US Boards Look Different
A short reference deck on the rise of intangible asset value and on the governance and cultural differences that make European boards more stakeholder focused than US boards.
Study
Humanizing Growth, Put to CFOs
The 2022 CFO Forum version of the IRG study, running the seven building blocks of growth and the gaps between overperformers and underperformers on each.