Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Interview
Proving That Purpose Drives Growth, One Small Win at a Time
Debora Koyama traces a career from Sao Paulo to Unilever. The method she describes is consistent: find the cause, build the alliance, make the business case, start small.
Interview
Enough Value for Everyone: A Growth Definition Built for the BBC
Kerris Bright sets out five habits that have carried her through five chief marketing roles, and a definition of growth for an organization that has to serve the
Interview
Efficiency Is Not Cost Cutting, and Four Reasons a Company Is Not Creative
A chief executive who came up through marketing and a global capability lead describe how a cost-disciplined company learned to be creative, and what leadership looked like in
Press Release
The ANA and IRG Build a Twelve Week Program for CMOs
A February 2022 announcement of a quarterly cohort program that puts thirty to fifty chief marketers through twelve weeks of learning built on the IRG Growth Study.
Article
The Ikigai of Marketing: The 2022 Perspective
IRG's founders argue that what the world now needs from business is exactly what marketers are trained to do, and that this is the moment to take responsibility
Report
The Growth Study, Presented to a CHRO Forum
IRG takes chief HR officers through the Humanized Growth Study and the seven building blocks, with the over-performer and under-performer gaps on each one.
Study
Humanizing Growth, Put to CFOs
The 2022 CFO Forum version of the IRG study, running the seven building blocks of growth and the gaps between overperformers and underperformers on each.
Article
From Losing Influence to Taking Responsibility
The IRG founders argue that what the world now needs and what marketers can offer have converged, and that this is the function's Ikigai.
Article
Dear Growth Leader: The 2022 Founders’ Letter
The published letter from IRG's founders to the growth leaders starting the third IRG100 program, arguing that marketing's moment has arrived and that the case for it is