Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Study
From Adam Smith to the Stakeholder Pivot, and What Marketing Is For
Marc de Swaan Arons traces two centuries of argument about what business is for, then defines marketing's job in a multi-stakeholder world as changing how people think, feel
Study
Codifying What Multistakeholder Growth Actually Delivers
The executive summary for the Humanized Growth Impact study, setting out five questions, a mixed method, and the chief executives and opinion formers already interviewed.
Study
Catching the Lessons Before They Are Thrown Out: The AMI Study
IRG and Oxford's Future of Marketing Initiative announce a C-suite study on stakeholder growth, launched precisely because inflation and recession were putting the 2019 commitments under pressure.
Framework
Building a Humanized Growth Plan You Can Tell in Two Minutes
The IRG template that asks program participants to set out a business and a personal growth opportunity, then present it as a short scripted video.
Study
A Practical Roadmap Out of Shareholder Primacy
The Impact Study handout: the central question it set out to answer, the design behind it, and the five drivers that separate organizations driving humanized growth from the
Study
Growth and the Sustainable Development Goals, at the Same Time
The executive summary of the Achieving Multistakeholder Impact study, which defines impact as top-line growth plus progress on the UN goals and sets out five questions and four
Report
The CMO’s Case for Humanized Growth
A session tracing how the definition of growth shifted over a century, why the CMO role came under pressure, and what marketing can do about both.
Framework
A Humanized Talent Proposition, and Why Quiet Quitting May Matter More
A roundtable deck on recruitment and retention after the pandemic, arguing that the headline resignation figure is smaller than it sounds and that the real question is what
Article
Humanized Growth, and the Programs Built to Teach It
An introduction to the Institute for Real Growth: what humanized growth means, the study behind it, and the three ways the institute puts it in front of growth