Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Framework
Playing Chess and Checkers at the Same Time
A session on running multiple business models at once, and on the two tools marketing can use to have that conversation with finance: the business model canvas and
Playbook
Planning and Stakeholder Engagement
The session that pairs a change management model with an influencing toolkit, then asks each participant to pitch their most important stakeholder in 45 seconds.
Report
Left Brain, Right Brain, and the Heart
The Whole-Brained session on rebalancing analytics, creativity and empathy, with a practitioner's account of what AI can already do to advertising and what it costs.
Playbook
Driving Humanized Growth, Driver by Driver
Marc de Swaan Arons walks through the Impact Study findings and the five drivers, with the companies that got each one right and wrong.
Report
Culture Is a Script, and Scripts Can Be Rewritten
The Open Culture session: why culture is not company DNA, what overperformers do differently, and how to give feedback that people can use.
Framework
Abundance Does Not Always Mean More
The online session on abundant markets: six routes to a wider market definition, what it takes inside the organization, and four companies that grew by deliberately offering less.
Report
A Blueprint for the Overstretched CEO
The campaign deck for IRG's Impact Study launch, carrying the statistics, poll questions and study scale used to introduce it.
Report
The IRG Impact Study
The public description of the Impact Study: what it set out to find, who took part, and where its findings were presented.
Study
The Impact Study, and What It Set Out to Answer
IRG and Oxford's Future of Marketing Initiative report the first C-suite study of what it takes to win in the shift from shareholder to stakeholder growth.