Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Study
A Practical Roadmap for the Overstretched CEO
The published handout for the IRG Impact Study, built on 475 C-suite interviews across 61 markets, with the five drivers of humanized growth and the numbers behind each.
Talk
Five Steps to Humanized Growth: How Marketing Leaders Regain Influence
A talk to agency leaders on what separated growth-outperforming companies in IRG's research, and the five practices their marketing leaders share.
Press Release
What Separates Overperforming Businesses on Stakeholder Value
The IRG Impact Study drew on 450 vision interviews and a survey of global business leaders. It found large gaps between overperformers and underperformers on purpose, opportunity, and
Playbook
The Why of the Seven Building Blocks
A self-learning session on humanized growth: what the study found about growth ambitions, and why over-performers put people at the top of the list.
Article
The Ikigai of Marketing: The 2024 Perspective
IRG's founders argue that the conversation about marketing's declining influence is out of date, and that what the world now needs lines up with what marketers are trained
Framework
The Da Vinci Leader: Five Attitudes, Five Behaviors
The self-learning session on the Da Vinci Humanized Growth Leader profile, with a named CMO attached to each of the ten traits.
Framework
The Anticipative Organization
The session on why the organization itself is the biggest blocker to growth, and what an agile, well connected one looks like instead.
Framework
Storytelling Circles and the Seven Building Blocks
The opening session of the program: how to run a story listening circle, and the Growth Study findings each participant scores their own company against.
Framework
Playing Chess and Checkers at the Same Time
A session on running multiple business models at once, and on the two tools marketing can use to have that conversation with finance: the business model canvas and