Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Interview
Johan Hallin on AI, Stores and Staying Distinct
A Lindex leader describes an in-store copilot, AI in design, and why he thinks brand distinctiveness gets harder as everyone uses the same tools.
Interview
Jon Halvorson on Why AI Adoption Is a Race
Mondelez's marketing leader on narrowing to two use cases, the campaigns he had to kill, and why he thinks a company that falls behind cannot catch up.
Report
The Board’s Role in Stakeholder Value Creation
Impact Study findings presented to board directors, with the gap between growth overperformers and underperformers stated question by question.
Report
Should Companies Give Up on Stakeholder Capitalism?
An article proposal built on the 2024 Impact Study, arguing that intangibles now carry most of a company's value and that marketing is the function that manages them.
Article
Beyond Stakeholder Capitalism: Pivoting Without Getting Fired
An article proposal arguing that the shareholder and stakeholder debate is a false choice, and that the intangibles most leaders cannot measure account for most of what their
Report
Beyond Stakeholder Capitalism
An article proposal arguing that the shareholder versus stakeholder debate is a false choice, and that most business value now sits in intangibles.
Report
The Board’s Roadmap for Humanized Growth
The Impact Study read for corporate boards: what to demand of the CEO, how to govern differently, and who needs to be in the room.
Report
Three Drivers of Financial Value, Six Marketing Levers
A paper that translates marketing into the language a finance chief already uses, deriving six levers from the formula investors apply to value a business.
Report
Increasing CMO Impact, Presented at Meta
A London session drawing on the IRG Impact Study to argue that stakeholder value creation tracks with revenue growth, and that marketing is the function best placed to