Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Playbook
The CMO and the CSO: A Partnership That Almost Nobody Has Working
A playbook on why marketing and sustainability leaders struggle to work together, built on 20 chief sustainability officer interviews, and what the two roles should do about it.
Report
The C in CEO Stands for Culture
A case study of Microsoft under Satya Nadella, from the rigid company he inherited to a growth mindset built on listening, empathy, and partnerships with former rivals.
Framework
Foster Interdependency: Organizing Across Functions, Industries and Government
The seventh session of the IRG program with the Oxford Future of Marketing Initiative covers systemic change, and how much more connected the leading organizations are internally and
Study
AI Efficiency Is Table Stakes: What 253 Growth Leaders Say Comes Next
The 2025 Humanized Growth in the Era of AI study, on where AI is expected to build advantage, how it creates value for four stakeholder groups, and what
Report
The Board’s Roadmap for Humanized Growth
The Impact Study read for corporate boards: what to demand of the CEO, how to govern differently, and who needs to be in the room.
Report
Increasing CMO Impact, Presented at Meta
A London session drawing on the IRG Impact Study to argue that stakeholder value creation tracks with revenue growth, and that marketing is the function best placed to
Playbook
Five Things Winning Experiences Take
The session on evolving experiences: why customers carry expectations across categories, and what a brand has to do about it.
Study
The Expanding Role of the CCO
An Impact Study readout on how the chief communications officer role widens once a company sets out to deliver Humanized Growth.
Report
The Impact Study at the Amsterdam Roundtable
The Impact Study presented to a C-suite roundtable, from the end of a fifty year era to the five ambition levels a company can choose between.