Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Framework
Whole-Brained: Analytics and Creativity, Not Analytics or Creativity
The eighth session in the IRG program covers the whole-brained building block, the gap between higher and lower performing organizations on data and diversity, and what a leader
Playbook
Five Things Winning Experiences Take
The session on evolving experiences: why customers carry expectations across categories, and what a brand has to do about it.
Study
The Expanding Role of the CCO
An Impact Study readout on how the chief communications officer role widens once a company sets out to deliver Humanized Growth.
Report
The Impact Study at the Amsterdam Roundtable
The Impact Study presented to a C-suite roundtable, from the end of a fifty year era to the five ambition levels a company can choose between.
Study
A Practical Roadmap for the Overstretched CEO
The published handout for the IRG Impact Study, built on 475 C-suite interviews across 61 markets, with the five drivers of humanized growth and the numbers behind each.
Report
Humanizing Growth: A Roadmap Out of the Silence
A February 2024 article proposal arguing that leaders who believe in stakeholder value have stopped talking about it, and that the Impact Study offers them a route back.
Talk
Five Steps to Humanized Growth: How Marketing Leaders Regain Influence
A talk to agency leaders on what separated growth-outperforming companies in IRG's research, and the five practices their marketing leaders share.
Press Release
What Separates Overperforming Businesses on Stakeholder Value
The IRG Impact Study drew on 450 vision interviews and a survey of global business leaders. It found large gaps between overperformers and underperformers on purpose, opportunity, and
Playbook
The Why of the Seven Building Blocks
A self-learning session on humanized growth: what the study found about growth ambitions, and why over-performers put people at the top of the list.