Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Framework
The Da Vinci Leader: Five Attitudes, Five Behaviors
The self-learning session on the Da Vinci Humanized Growth Leader profile, with a named CMO attached to each of the ten traits.
Framework
The Anticipative Organization
The session on why the organization itself is the biggest blocker to growth, and what an agile, well connected one looks like instead.
Framework
Storytelling Circles and the Seven Building Blocks
The opening session of the program: how to run a story listening circle, and the Growth Study findings each participant scores their own company against.
Framework
Playing Chess and Checkers at the Same Time
A session on running multiple business models at once, and on the two tools marketing can use to have that conversation with finance: the business model canvas and
Playbook
Planning and Stakeholder Engagement
The session that pairs a change management model with an influencing toolkit, then asks each participant to pitch their most important stakeholder in 45 seconds.
Report
Left Brain, Right Brain, and the Heart
The Whole-Brained session on rebalancing analytics, creativity and empathy, with a practitioner's account of what AI can already do to advertising and what it costs.
Playbook
Driving Humanized Growth, Driver by Driver
Marc de Swaan Arons walks through the Impact Study findings and the five drivers, with the companies that got each one right and wrong.
Report
Culture Is a Script, and Scripts Can Be Rewritten
The Open Culture session: why culture is not company DNA, what overperformers do differently, and how to give feedback that people can use.
Framework
Abundance Does Not Always Mean More
The online session on abundant markets: six routes to a wider market definition, what it takes inside the organization, and four companies that grew by deliberately offering less.