Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Report
Left Brain, Right Brain, and the Heart
The Whole-Brained session on rebalancing analytics, creativity and empathy, with a practitioner's account of what AI can already do to advertising and what it costs.
Playbook
Driving Humanized Growth, Driver by Driver
Marc de Swaan Arons walks through the Impact Study findings and the five drivers, with the companies that got each one right and wrong.
Report
Culture Is a Script, and Scripts Can Be Rewritten
The Open Culture session: why culture is not company DNA, what overperformers do differently, and how to give feedback that people can use.
Framework
Abundance Does Not Always Mean More
The online session on abundant markets: six routes to a wider market definition, what it takes inside the organization, and four companies that grew by deliberately offering less.
Study
From Shareholder Primacy to Value for All Stakeholders
A preview of the IRG Impact Study for the CMO Collaborative, answering the criticism of the marketing role with data on what separates growth overperformers from everyone else.
Study
Five Drivers of Humanized Growth, Previewed in Sydney
A preview of the IRG Impact Study for CMOs, setting out the gap between overperformers and underperformers on each driver of humanized growth.
Study
Impact Study Findings, With the Full Contributor List
The executive summary of the Impact Study bound together with the 441 contributors whose interviews it rests on.
Report
Reimagine the Future, Redefine Growth
The Impact Study presented as a four-part method for implementing humanized growth, with the over-performer gap reported on each move.
Study
Five Drivers of Humanized Growth: The Partner Preview
The executive summary of the Oxford and IRG Impact Study: what separates organizations that create value for all their stakeholders from those that do not.