Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Study
Five Drivers of Humanized Growth, and the Gaps Behind Each One
A partner preview of the IRG Impact Study, reporting the differences between over and under performers on stakeholder understanding, purpose, strategy, interdependence and leadership.
Study
Five Drivers of Humanized Growth: The C-Suite Summary
The C-suite executive summary of the Impact Study: what separates organizations practicing Humanized Growth from their counterparts, in five drivers.
Interview
Why Growth and Sustainability Are Not Opposites
Marc de Swaan Arons argues that growth is only in conflict with sustainability while it is defined for one stakeholder. Redefined across all of them, and measured on
Report
What the Stakeholder Impact Study Set Out to Test
The design document behind Achieving Stakeholder Impact: the business context, ten stated beliefs, and twenty-two hypotheses about what overperforming businesses do.
Interview
Does It All Add Up? A Litmus Test for Strategic Marketing, and Where Da Vinci Leaders Come From
In this excerpt, Marc de Swaan Arons accepts that many companies spread marketing's strategic work across other functions, and offers one test of whether that works.
Interview
How Marketing Lost the Room, and What Humanized Growth Asks It to Do Next
Marc de Swaan Arons traces marketing's loss of strategic influence to a decade of digital distraction, and sets out the multi-stakeholder growth evidence and the Da Vinci leader
Study
Who Contributed to Achieving Stakeholder Impact
The ASI study summary with its full contributor list, showing how far beyond marketing the study reached for its evidence.
Framework
The Da Vinci Growth Leader Profile: Five Attitudes and Five Behaviors
A leadership profile developed by the Institute for Real Growth with Spencer Stuart, setting purpose at the center and describing how a growth leader thinks and how a
Study
From Adam Smith to the Stakeholder Pivot, and What Marketing Is For
Marc de Swaan Arons traces two centuries of argument about what business is for, then defines marketing's job in a multi-stakeholder world as changing how people think, feel