Publications
Studies, playbooks, reports, articles, and practical frameworks from the Institute for Real Growth.
Report
The IRG Impact Study
The public description of the Impact Study: what it set out to find, who took part, and where its findings were presented.
Study
The Impact Study, and What It Set Out to Answer
IRG and Oxford's Future of Marketing Initiative report the first C-suite study of what it takes to win in the shift from shareholder to stakeholder growth.
Study
From Shareholder Primacy to Value for All Stakeholders
A preview of the IRG Impact Study for the CMO Collaborative, answering the criticism of the marketing role with data on what separates growth overperformers from everyone else.
Study
Five Drivers of Humanized Growth, Previewed in Sydney
A preview of the IRG Impact Study for CMOs, setting out the gap between overperformers and underperformers on each driver of humanized growth.
Study
Impact Study Findings, With the Full Contributor List
The executive summary of the Impact Study bound together with the 441 contributors whose interviews it rests on.
Report
Reimagine the Future, Redefine Growth
The Impact Study presented as a four-part method for implementing humanized growth, with the over-performer gap reported on each move.
Study
Five Drivers of Humanized Growth: The Partner Preview
The executive summary of the Oxford and IRG Impact Study: what separates organizations that create value for all their stakeholders from those that do not.
Interview
Peace as a Business Precondition: The UN Global Compact on What CEOs Now Face
Sanda Ojiambo explains why the Global Compact treats peace as the ground business stands on, how the membership has grown since 2000, and what its survey of nearly
Study
The Impact Study, Previewed for the Page Society
The 2023 findings on humanized growth, with a closing section on how the chief communications officer's role expands under them.