The institute’s starting claim is that companies are seeking a new kind of growth, the human kind. It is defined as growth that addresses the needs of colleagues, customers, communities, and capital markets, and the institute calls it humanized growth.
The position taken is that senior marketing and growth leaders are the people best placed to drive it.
Key findings
- The evidence base is a study that analyzed what differentiates over-performing companies from underperforming ones.
- That analysis produced seven building blocks, described as the architecture of sustainable growth, and those insights form the backbone of the executive leadership programs.
- The IRG100 leadership program is invitation only and is described as the flagship: a blended learning experience for the industry’s most senior CMOs and other growth leaders.
- The IRG1000 is a condensed in-company version for teams of 20 to 30 cross-functional colleagues.
- The institute states that it is not-for-profit and fully independent.
How the two programs differ
The IRG100 combines in-person gatherings with online sessions. It is built for small group interaction and connects leaders to peers, experts, and thought leadership, with the output being a humanized growth plan for the business and for the leader personally.
The IRG1000 is aimed at organizations that want to deliver more humanized growth, create new growth capabilities, and produce actionable growth plans. It mixes online and offline sessions tailored to that organization’s challenges and realities.
The webinar series and who appears on it
The Humanizing Growth series is described as in-depth webinars with industry and thought leaders, including the chief executives of Unilever, the United Nations Global Compact, and Heineken, and CMOs from Google, Procter and Gamble, and Patagonia.
Topic experts named include Professor Colin Mayer of Oxford University, Greg Welch of Spencer Stuart, and Deepak Chopra. The institute says it is backed by large companies, associations, leadership development firms, and academic institutions, and describes everything it does as connecting growth leaders to drive more humanized growth.
Scope and limitations
This is a program introduction. It refers to the growth study as its evidence base but gives no sample, method, or findings beyond the count of seven building blocks.
Source
This page summarises IRG Introduction – IRG100 & IRG1000 program description – Helping CMOs drive humanized growth, by Marc de Swaan Arons.