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A bi-weekly digest of inspiring and insightful stories, learnings, innovations and experiences from the CMOS and Growth leaders of the IRG community.

How AB InBev turns into action mode for Ukraine.

When Covid hit, some brands quickly turned their production facilities around to create products that people needed the most; for instance, AB InBev started producing hand sanitizers to lower the infection rate. Last week, AB InBev provi..

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Personal message from Angela Ahrendts, Non-Executive Chair at Save the Children.

In one of the Humanizing Growth Series episodes, the IRG interviewed Angela Ahrendts. The former CEO of Burberry and SVP of Apple Retail ..

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The one thing missing in many Super Bowl ads

Raquelle Zuzarte, 2021 IRG100 participant, offers an insightful analysis of the recent advertising efforts of brands at the Super Bowl. A..

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Purpose isn't just a numbers game

“It’s no surprise that the upheaval of a global pandemic, combined with increasing anxiety about climate change, and a renewed focus ..

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Inflation will separate the strong marketing companies from the weak

The IRG often talks about purpose as a crucial component of humanizing growth, but as inflation rises around the world, we recommend you ..

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