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A bi-weekly digest of inspiring and insightful stories, learnings, innovations and experiences from the CMOS and Growth leaders of the IRG community.

How Unilever condemns the war in Ukraine as a brutal and senseless act by the Ru...

Recently, Ben & Jerry created lots of buzz when it stopped selling its products in occupied Palestinian territories. Last week, the brand tweeted on Biden not sending more troops to Europe saying he risked “fanning the flames of war...

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How AB InBev turns into action mode for Ukraine.

When Covid hit, some brands quickly turned their production facilities around to create products that people needed the most; for instanc..

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Personal message from Angela Ahrendts, Non-Executive Chair at Save the Children.

In one of the Humanizing Growth Series episodes, the IRG interviewed Angela Ahrendts. The former CEO of Burberry and SVP of Apple Retail ..

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The one thing missing in many Super Bowl ads

Raquelle Zuzarte, 2021 IRG100 participant, offers an insightful analysis of the recent advertising efforts of brands at the Super Bowl. A..

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Purpose isn't just a numbers game

“It’s no surprise that the upheaval of a global pandemic, combined with increasing anxiety about climate change, and a renewed focus ..

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