Why Growth Got Harder: The WPP Brazil Findings
A session deck on what is restricting growth, why it has become harder to maintain, and why stakeholders are pushing back, backed by a survey of 1,250 respondents across 73 countries.
Publication Type: <span>Study</span>
The How Challenge: A Roadmap for Unchartered Territory
The draft handout for the IRG Impact Study, built on 475 vision interviews and an AI analysis of 120,000 social media posts, setting out five drivers and the gap on each.
Focus on People, and the Profit Will Follow
The November 2018 work session that first set out the seven growth drivers, the four-stage journey, and the storyline behind real growth.
Seven Myths About Growth, and the Evidence Against Them
The first preview of IRG’s findings, presented in New York in 2018: why traditional growth formulas were failing, and seven building blocks argued against seven beliefs the research contradicts.
A Practical Roadmap to Customer-Centric Growth
The Insights2020 findings written up for the Journal of Advertising Research: three dimensions, ten drivers, and the maturity ladders behind each.
Insights2020: Ten Drivers of Customer-Centric Growth
A readout of the Insights2020 study, which compared customer-centric overperformers with underperformers across 60 markets and identified ten drivers that separate them.
Ten Drivers of Customer-Centric Growth, From the Insights2020 Study
The Insights2020 findings presented as a roundtable: what separates customer-centric overperformers across experience, obsession and the insights engine, and what an insights function has to become.
Ten Drivers of Customer-Centric Growth
The Insights2020 findings presented in Amsterdam: what separates customer-centric over-performers, measured across 60 markets.
Insights2020: Data Rich, Often Insights Poor
The client introduction to the Insights2020 study, explaining what it set out to answer and what participating companies got back.
Insights2020: The Ten Drivers, With the Numbers Behind Them
The global results summary of Insights2020, a study of customer-centric growth across 60 markets, reporting how far overperformers lead underperformers on each of ten drivers.